How to monetize your mobile audience - Mobidea review. Mobile traffic and its monetization

10.08.2021

In recent years, the number of mobile devices has increased significantly ( phones, tablets), accordingly, the amount of mobile traffic on Internet sites has increased significantly. In some cases (depending on the topic) mobile traffic may be higher than usual (desktops). And we are not talking about highly specialized WAP sites; growth dynamics are observed on all sites on the Internet. It got to the point where... Very soon such a step should be expected from Yandex, the leader in search on the RuNet.
The share of mobile traffic is growing at a phenomenal pace, just look at the results of ComScore research - from 2011 to 2014, the use of mobile traffic in the world grew by 36%, and desktop traffic by only 10%. You can extrapolate the graph curve for the next 5-10 years and draw appropriate conclusions for yourself.

Mobile traffic growth is steadily increasing! Accordingly, the interest of advertisers in this audience increases. Questions about methods and possibilities for monetizing mobile traffic are becoming relevant for webmasters. And while some webmasters are adapting their sites for mobile devices, others have long learned to monetize such traffic. The most effective, but also the most aggressive methods of monetizing mobile traffic are affiliate programs that offer redirection of selected users of your site to various landing pages (). The “exhaust” from this type of advertising is significant!

How alternative methods monetization of mobile traffic, let's look at the pay-per-click exchange - Teasernet.

Teasernet - teaser advertising exchange

Teasernet has been operating in RuNet since 2008, so they offer an excellent solution for converting traffic from all regions, constantly improving the advertising format and taking into account all the innovations of search engines (click on the banner to register with the exchange).

Teasernet accepts sites on paid hosting from 50 visitors per day, with predominantly search ru traffic (more than 50%) for participation. Payment is made per click (traffic from any country is taken into account). On the settings side, there are flexible filters for managing the topics of advertised materials. The webmaster is given the opportunity to independently formulate the theme of the advertisement shown, which leads to an increase in CPM (cost per thousand impressions) and.

Teasernet has different formats advertisements and their various modifications, which is very compact for both the advertiser and the webmaster. For both categories of Teasernet partners, new advertising formats have recently been introduced on the exchange, relevant in connection with the events and trends we are discussing.

Monetization of mobile traffic on Teasernet

Over the past year, TeaserNet has introduced several new advertising formats, including:

Player
Embed
Clickunder
Mobile banner
Mobile Fullscreen

It is noteworthy that, keeping up with the times, Teasernet took into account the growth of the mobile segment and offered webmasters two mobile advertising formats - Mobile Banner and Mobile Fullscreen. According to the definitions of the teaser network, a mobile banner is...

A convenient format that will be displayed only to those visitors to your site who view it from mobile devices. The banner can be placed at the top or bottom of the screen so that it is always in the visitor's field of view. If necessary, the visitor can collapse the banner by clicking on the cross in its upper right corner.

The webmaster can select and place a mobile banner to monetize mobile traffic on his website in his account in the " tab Venues"by clicking opposite the desired site" Add block" and choosing one of two formats: Mobile banner or Fullscreen

The advantages of these formats for website monetization are that they are shown exclusively to “mobile visitors” and do not affect desktop devices. Therefore, this advertising format from TeaserNet can be used along with traditional advertising designed for all categories of users of your site, which leads to increased income.

Mobile TeaserNet on WordPress

And although the Mobile banner and Mobile Fullscreen TeaserNet are shown exclusively to “mobile visitors”, it would be very advisable to implement on your website the display of teaser network advertising exclusively for “mobile” visitors. That is, implement a visitor mobility check on your website and load the advertising code of the teaser network only if the visitor himself is “mobile”. On sites running WordPress, this is done with simple code, since the function of determining “user mobility” is already implemented, it is called wp_is_mobile.

An example of using the wp_is_mobile function:

//the user logged in from a mobile phone - so we show him a block of mobile advertising from TeaserNet //the user logged in from a regular browser, we don’t show anything

It is worth emphasizing that this does not violate the rules of the teaser network and we do not interfere with the operation of the script with this code, we only make the script faster and safer!

Calculating the effectiveness of mobile advertising

Is it worth monetizing mobile traffic? A small study will help answer this question, the purpose of which is to determine the share of mobile traffic on the site on which mobile advertising is supposed to be displayed. It will not be difficult for a site webmaster to obtain the necessary information in relation to his site if an analytics counter is installed on it. Almost all analytics counters can count mobile and non-mobile users. Let's look at an example with .

Select the desired site, click Reports - Standard reports - Technologies - Devices. For objectivity of indicators, select a time period - " Year". As a result, we will receive a diagram that clearly illustrates the share of mobile traffic on our website. Using the example of one of my patients, the share of mobile visits on it was about 20% (smartphones and tablets).

20% is a satisfactory figure, and taking into account the dynamics of the popularity of mobile devices, you can safely bet on the monetization of mobile traffic. And even if you have a blog/site with low traffic, it doesn’t matter! The teaser advertising exchange we are discussing considers and monetizes low-traffic portals, the main thing is that the site meets the rules and requirements of the exchange itself, and all traffic will be monetized.

Payouts in Teasernet

And the last question, without mentioning which our story (initiated) would be incomplete - payments of earned funds!

Teasernet payouts take place every week on Thursdays. Income for the previous week (Monday-Sunday) is paid if the balance has reached the minimum amount. For WMR it is 15 rubles, for YandexMoney - 100 rubles. Depending on your choice payment system, payments are made to the details you specified in your profile.

Separately, it must be said that all payments during my partnership with Teasernet were made in full and without any incidents.

Summary

The share of mobile Internet traffic will grow at a phenomenal pace in the coming years. Webmasters need to optimize and develop their websites taking these trends into account.

Webmasters should take care of the adaptability of their sites for mobile devices (), which will lead to a subsequent increase in mobile traffic and the resulting desire to monetize it.

You should avoid aggressive monetization of mobile traffic by relying on thematic teasers in proven teaser exchanges ().

Some of the traffic on every site is mobile. Users are increasingly using tablets and phones to access the Internet, and this must be taken into account.

If you want to get maximum profit from your sites, then you need to take care of placing interesting advertising.

Monetization of mobile traffic is a separate process that requires special attention. The fact is that it is not always possible to effectively convert such traffic using conventional methods, but there are several options to achieve maximum results.

We will present you several best options on making money on mobile traffic.

Earning money from mobile applications

1.
Let's start with a specialized affiliate network for converting mobile traffic. The earning scheme is extremely simple: you register, receive advertising materials, install them on your websites and receive profit for each application installation.

Payments are not delayed here, they provide detailed statistics, and they work with each webmaster individually. After registering in personal account you can get acquainted with all offers:

Each offer is accompanied additional information, about how much you will receive for installation, for which devices the application is suitable, as well as from which countries traffic is accepted. Just connect to one of them, get a link and start attracting users.

2.
More popular affiliate network, which has many affiliate offers, including mobile applications. Even without registration, you can go to the system and evaluate offers for mobile traffic:

Prices are different everywhere, of course, expensive ones are much better, but as a rule, some restrictions are set for them.

For example, for installing the first application from our example, they pay more than 31 rubles, but you cannot attract users from social networks. But an application with a reward of 7 rubles can be advertised in any way.

3.
A true giant among networks affiliate programs, through which you can also profitably convert mobile traffic. For mobile traffic, there are slightly fewer offers here than on ActionPay, but they are exclusive.

This is an example of one of the offers that is suitable for converting visitors from devices under iOS control. The choice is not large, but you can choose options.

Monetization of mobile traffic with pay-per-click

Making money from affiliate programs is profitable and convenient, but this option is not suitable for everyone.

Why? Some webmasters are lazy, they don’t want to constantly change something, look for suitable offers, evaluate conversion and do other things; it’s much easier to place the code once so that pay-per-click advertising is shown.

This opportunity is provided by a well-known service. Not long ago, new advertising formats for mobile traffic were added here - FullScreen and mobile banner. They look like this:

Is monetizing mobile traffic through this system profitable? More than, and through the calculator on their website, it is easy to calculate the expected profit. Take a look at your website statistics and see how many hosts visit the site from a mobile device.

Enter the number of visitors and the expected income will appear:

With a traffic of 8,000 hosts per day, income from a mobile banner is 42,000 rubles. You get even more if the ad is shown in full screen:

An excellent option for monetizing mobile traffic, but in order for a site to be accepted into the system, it must meet certain requirements:

from 50 hosts per day;
paid hosting;
the majority of traffic comes from search engines;
at least 50% RU traffic;
presence of a counter on the site;
without information about ATS and markups;
with quality content.

Do you have suitable sites for all these points? Then add a project and start monetizing mobile traffic. If for some reason TeaserNet is not suitable for you, use alternative advertising services:

– install teasers and banners on the site, get maximum income from mobile traffic.

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Imagine an exercise bike - you pedal, but you don't go anywhere. What if you switch to a bicycle? The same actions will give you the opportunity to go in the right direction. The same situation applies to traffic. You start monetizing it - and it’s like getting on a bicycle.

What is traffic monetization and how to make money from it

The very concept of traffic means the amount of information passing through a separate channel. This could be a personal website, a social network account, or a special application. The nature of this information depends on the Internet resource. Main types of information dissemination:

Advertising - contextual, teaser.
Visitors to a personal website or blog.
Subscribers on social networks.
Banners, redirects, links, etc.

When concluding a contract, certain actions are stipulated for which a fee is charged. Typically, rewards are received for increasing coverage, downloads, views - that is, for increasing the flow of information.
Having figured out that traffic monetization is a legal and proven way to generate income, you can get to work. You can earn money with just mobile phone with Internet access.

What types of monetization exist?

Depending on the information resource There are several types. There is a distinction between traffic received using your own Internet resources and traffic provided by third-party platforms.

Files

Earning money consists of creating files that are interesting to users and posting them on your website or third-party resources. If you have your own platform, the files are downloaded by subscribers; if there is no website, we take other resources. Using file hosting services as a platform, we place interesting files on them, pack relevant information there and receive money for downloads. In order to increase downloads, it is necessary to attract new visitors to a file hosting service or website; for this we use advertising on social networks, reach out to our personal page, send messages to our friends, and so on.

There are certain requirements for the contents of files:

We pack into archives what is of interest to the audience - games, videos, books, profitable links to affiliate programs.
Links attached to the file must be relevant to the topic of the product. For example, if text file contains a book on psychology - it makes no sense to attach a catalog of an online store of agricultural equipment there. And if you attach a link to a website with children’s products to an educational video for children, there will be more downloads and clicks.
We beware of viruses - if the file contains them, a reaction from the Internet resource will follow immediately. Access to it will be closed to us.

When working with files, there is an option to monetize traffic, such as using paysites. These are archives containing needed by users information, but you need to pay to access it.

Advertising

Option contextual advertising ideal for the owner of a well-promoted website or blog with a large flow of visitors. The scheme is simple: we post on the website advertising block, similar to our topic. Then we continue to promote our resource and fill it with new visitors. For every click and click on an advertising link we receive money.

dials a large number of clicks due to its specificity. The teaser posted on the website attracts the eye with an intriguing photo or title. Link clicks also generate income for the site owner.

Banner advertising involves payment for a time period. The site owner sells space for the banner, receiving payments according to the contract.
Creeping line gives good income to website owners with high daily traffic. In this case, advertising is a creeping line, payment is assigned based on the number of impressions.
CPA networks - such links or banners generate income depending on the actions a person takes after clicking on them.
Affiliate links and programs are one of the most famous types of SEO traffic monetization. In this case, articles containing links to the partner's product or service are posted on the site. Payment is made depending on the terms of the contract; it can be a fee per click or a percentage of sales.

How to monetize mobile traffic

Mobile traffic is of interest for a number of services, so for those who do not like to sit at the computer for a long time, this option is perfect. To make a profit, you need to register on special platforms and receive a task.

Monetization of mobile traffic is carried out in several ways:

Download the application and send an invitation to your friends or contacts to do the same. We receive rewards for downloads, money is awarded for each opened file.
We visit a certain resource and recommend it to our contacts. We receive income for visits based on our recommendations.
Banner advertising options on mobile devices are a new option for monetizing WAP traffic, this indicates an increased interest in development mobile internet and promises new sources of income for webmasters and ordinary Internet users.

Choose best option traffic monetization - and we get income, everything is simple, transparent and accessible.

Hello friends! You will probably throw slippers at me, but I will say once again that the share of mobile users is growing rapidly every day. This is no longer news, but a reality that needs to be adjusted to.

Of course, the entire Internet industry is gradually realizing the soon-to-be-leading role of mobile traffic. On this moment many have acquired mobile versions of websites or adaptive designs, but not everyone has any idea how to monetize the ever-growing share of visitors from mobile devices. Today I’ll tell you how you can use Teasernet to make profitable money from mobile users.

Needless to say, before (1-2 years ago) I myself used the Internet only on my home PC. I specifically delimited the time with and without going online. Now the network has become so integrated into everyday life that, one way or another, you constantly access the Internet through a mobile phone or tablet.

I like to analyze open liveinternet statistics for all sites in the system. Let's look at the growth in the share of mobile operating systems: android, iOS.

It turns out that in RuNet the share of users who access the Internet via mobile devices has already exceeded 50% (if we take iOS for iPad, windows phone and smaller ones OS, then it turns out to be around 60%). In fact, staggering data that gives you a lot to think about. Windows doesn't rule anymore, Karl!

In the near future, earnings from this audience will be the main source of income for many sites. It is in this regard that it is necessary to take the right approach to monetizing mobile users now.

I analyzed some of my resources and received between 15% and 38% of visitors from mobile devices. Advertising on my projects is not targeted at approximately this number of users.

Teasernet recently launched a new product that everyone has been waiting for a long time - two new formats: mobile banner and fullscreen. All are targeted at mobile users and look good on websites.

I decided to test FullScreen on one of the sites. The share of mobile audience on it is about 31%. Here is an example of an advertisement.

On the left is how it looks on the website. On the right is what is advertised. Advertising can be easily closed by clicking on the cross without clickers or any other surprises. I've seen similar blocks on other projects. They didn’t cause me any negativity. This format is perceived normally not only by search engines, but also by visitors. The amount of mobile traffic on the experimental resource has not changed.

What did you manage to earn?

CTR - 4.6%. From 1000 impressions - 51 rubles. I can’t say that the income figures are stunning, but there are 3 significant “buts”. Firstly, if you still haven’t monetized mobile users in any way, then this is a good additional income for the site. Secondly, advertisers are just moving to this format. In the near future, I am sure the price for the transition will be higher. Moreover, in 2 weeks the largest networks will merge: Teasernet and 12traffic. There will be more advertisers and, accordingly, more earnings. Thirdly, the ease of installing an advertising code turns this income into passive (set it and forget it).

So, what do you need to do to start making money from mobile visitors?

Add your sites there.

Read system tips.

Add code to resources.

Agree, it’s not difficult. There is no need to think about the location of the blocks and select the color scheme.

Are any of you already monetizing your mobile audience using Teasernet? How is it going? I will be glad to see your feedback and opinions about this type of earnings!

Many webmasters are confident that mobile website traffic is the most “worthless” and your earnings do not depend on its level at all, because using mobile device, users will probably download something, and banners will not be shown to them at all.

Based on statistics, some sites have about 20% of mobile traffic, and this is not a reason to be upset, because... and there are monetization methods for this option.

Many affiliate programs offer you to monetize mobile traffic through redirects that are created after changing the .htaccess file.

For example, if a user comes to your site from cell phone, the system detects his browser and redirects to the browser platform update page, after which the user is asked to send an SMS, for which you will receive money.

But don’t rush to it right away this type earnings, because By doing this, you can lower your rating and users will abandon your project forever.

Besides, search system Yandex has already begun the fight against redirects, and after they are detected in the .htaccess file, the site may fall under the AGS and disappear from the search results forever.

Speaking about mobile affiliate programs, I would like to highlight Tapclick, which offers to monetize mobile traffic through advertising of various formats:

For such monetization of mobile traffic, no one will accuse you of fraud. Redirects are a thing of the past; now only owners of adult sites use them, as they greatly spoil their reputation.

In addition, within the system there is the possibility of building a referral network that brings you 5% of your referral’s earnings. Also positive side of this service, I would like to note detailed statistics.

Monetization of mobile traffic with pay-per-click

One of the most popular teaser networks on the Runet, TeaserNet, offers installation on mobile version The site has two formats of advertising units. There are always enough advertisers here, and the prices per click are normal:

Installing banners will take a few minutes, after which you can forget about it. Visitors will see the ad block at the bottom of the screen or it will be shown to them in full screen.

The formats have their pros and cons, so it's best to test each of them to determine which traffic converts better. To know what you can expect, check out these statistics:

As you can see, the average cost per 1000 visitors is 50 rubles. Not the biggest income, however, an excellent option if you have not monetized this type of traffic at all. Even 1,500 rubles a month is not superfluous.

Moreover, this is not the maximum indicator; TeaserNet has a calculator for calculating approximate income:

The theme of the resource plays an important role, because in some places mobile users are interested in advertising, and in others they try to close it. You need to test each resource individually and look for ways to increase conversion.

Monetization of mobile traffic with payment for installations

If you want to earn money through your website by advertising mobile applications and receive rewards for installations, it is better to use affiliate program aggregators.