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Where to start learning SEO promotion. SEO training - is it worth the time? SEO training from scratch

Dear friends, from time to time I receive letters with the same question - how to learn SEO and become a website promotion specialist? I came to the idea that it’s time to write a detailed article about this and express in it all my thoughts on this matter, and then just provide a link. Convenient, isn’t it :)

It’s not a Globator in the photo, don’t think so :) I just practiced a little in Photoshop 😉 .

Website promotion is not yet taught in universities. I think something similar will definitely appear soon.

Indeed, the question of how to become an SEO specialist is very relevant. The ability to attract targeted visitors to websites to increase profits will always be in demand.

I will tell you based on my experience. Plus I’ll try to add jokes and jokes to make it more fun for you to read 😉 .

As a child, I wanted to become a clown, but life turned out so that I became a blogger and SEO :) I've always liked making people laugh. At school, university and at all my jobs, I always tried to make someone laugh. Even, I learned to transfer all my jokes and jokes to English language in such a way that it would amuse the Americans (at first it didn’t work - they have a different mentality).

I’m not upset that I don’t work in the circus - I’m slowly having fun on my blog in order to at least dilute the dull articles on website promotion with a little humor 😉 .

That’s it, I need to concentrate, otherwise I’m distracted again :)

The best way to learn SEO is by doing

In my opinion, The best way to learn something new is to learn it by doing.

I am convinced that to successfully become an SEO specialist, he must have his own website. You can create a resource of any type - website, blog, forum, community, portfolio, etc. Only on your website can you learn the basics of increasing traffic, experiment with internal optimization and try different ways promotions to find out what works and what doesn't.

I started my journey as a webmaster in 2005, creating a website for maps for the game Counter-Strike, the development of which I was then interested in scorp.cs-mapping.com.ua. Then I made a website for Photoshop lessons. Then it was on the globator.com domain, then I moved it to globator.net due to a long-term DDoS attack. Then 8 out of 10 popular Photoshop sites from the Yandex catalog were subject to this attack, this is a different story.

I actively worked on the development of the site, wrote lessons on Photoshop, and within a year I achieved natural traffic of 3,600 people per day with virtually no financial investments (I only paid for registration in catalogs and then bought the Allsubmitter program). You can read about this in this series of articles:

After that, I realized that I really like to increase website traffic, and I started a blog site to share my thoughts and experiences. So gradually I came to SEO.

Constantly experiment

SEO is an area in which it is impossible to say unequivocally what works and what doesn’t. Google and Yandex algorithms are constantly changing, and the effectiveness of a particular method of internal optimization and promotion always depends on many factors. Plus, there may be a trivial thing - all other things being equal, the same method can work well for one optimizer and not work for another.

That is why you can find directly opposite opinions on almost any issue in website promotion, even among experienced specialists.

My advice is if you doubt something, don’t read someone else’s opinion and don’t blindly accept it as truth, no matter how much authority the person has in SEO. If you're not sure, it's better to do an experiment and check it with your own experience.

For example, many optimizers argue that when articles are added to free article directories, they must be multiplied (that is, rewritten so that they turn out different). I believe that there is no need to multiply them at all, because one version of the article works great. I have conducted several experiments and am convinced of this while working. This applies to both promotion on the RuNet and on the English-language Internet.

🔥 By the way! I am conducting a paid course on promoting English-language SEO Shaolin websites. If you are interested, you can apply on his website seoshaolin.com.

I started a separate Twitter account, in which I publish the most interesting and useful RuNet materials on website promotion. I select all materials manually and publish only those that I save for the future. There are many valuable articles accumulating in my bookmarks, and I decided to share them with you. You can subscribe to this account - @ruSEO.

So, let’s put aside unnecessary modesty and quickly provide a link to the content section of the site where I publish the best materials on my blog on SEO :)

If you know English, then reading foreign promotion materials will allow you to learn a lot of useful things first-hand. You can read my article:

Naturally, we need to mention the optimizer forums. It is useful to read them, but it is important to learn to ignore unnecessary information (flood and messages without any information value). Plus, on the forums you can ask questions and communicate.

At the beginning of my journey, I communicated quite actively on optimizer forums, but I haven’t done this for several years now - I don’t have time, I prefer to do my work. Of course, from time to time I go to forums from Twitter to read interesting articles, but in general I read blogs more often, since there is more useful information and less flooding.

Here are the most popular SEO forums on the RuNet:

You can also watch useful videos on website promotion and related topics on seopult.tv and megaindex.tv.

Study the websites of leading competitors

In almost any topic, the first positions in search results are occupied by sites that, in the opinion search engines, best meet user needs.

Such sites definitely need to be studied both in terms of internal optimization and content, as well as in terms of the organization of structure and navigation, as well as the ways in which they are promoted.

To find out by what methods a particular site is promoted, you need to download it external links. This can be done using the paid program Yazzle (I've been using it since 2007) or using online services(I did one such service detailed video-). By following the links, you can find out in what ways a particular resource is promoted. This knowledge can save you time and money.

If you are interested, you can order from me, in which I will tell you everything in detail and then answer all your questions.

If you notice any interesting points and solutions on other sites - test them with experiments to find out whether they work or not.

To become an SEO specialist, it is advisable to work in a company

Another such moment. Development and promotion of your websites is one thing. Working on client sites is different. So to speak, the next step on the path to a level 80 elf 😉 .

I personally lacked certain skills and abilities to move on to professional promotion of custom websites. In particular, I did not know how to promote commercial sites in competitive topics and how to properly buy links, as well as deal with promotion budgets. I had a lot of my own experience, but I really lacked this knowledge.

As a result, in 2007 I got a job at a website promotion company. I am grateful to fate that I was given the opportunity to work as a website promotion specialist (this is exactly the entry in my employment record).

There I ran several websites, constantly studied, communicated with other promotion specialists (Artem, Stas and Dina, taking this opportunity to say hello! 🙂) and generally operated at a qualitatively new level for myself, managing quite large budgets and buying tons of links 😉 .

I remember that I was still at the time when links from Sapa gave cool and quick effect. It was enough to buy links for several tens of thousands of rubles, and a week later the site was in the top 3 for a very competitive one-word query. But this soon stopped, and for successful progress it was necessary to think, analyze and experiment a lot. Which, in fact, is what I do to this day 😉 .

I worked in an office from 9 to 6, and spent three hours a day on transportation, but it was worth it. Having received the missing knowledge and skills from an SEO company, I quit after 9 months and set off on a solo voyage. By the way, you can read my opus, there’s just a gorgeous picture at the beginning, I love it 😉.

In the last months of work, while communicating on forums, I found a couple of clients with whom I began to collaborate to promote their sites. I worked on their resources in my free time, often working at night. This allowed me to start earning a little extra income.

At first it was difficult, but I worked hard from morning to night, gradually more clients appeared for promotion and they began to recommend me to their friends and acquaintances.

My wife also supported me a lot - I am grateful to her for that. Instead of being angry and offended at me for sitting at the computer all day with red eyes, she actively helped me and is now well versed in SEO, even though she works in a maternity hospital :) For example, she collects keywords much better and faster than me, she has a talent for this. When you have family support, you can achieve your goal much faster.

Summary

My conclusion is this: absolutely anyone can learn how to promote websites if they have the desire. The Internet has all the necessary information. There is nothing very complicated or abstruse about SEO. Naturally, you need to work very hard, constantly learn and truly love what you do. Then everything will definitely work out!

I wish you to learn everything you want!

Guard (): You can download Joomla templates on the portal 3cms.org.

Dessert for today - video about the monkey man:

It’s easy to learn SEO from scratch on your own. SEO is the science of search engines. An SEO specialist studies from scratch what foundations are laid in SEO.

SEO from scratch is fun!

SEO training from scratch

Let's start with the fact that all search engines look at websites. Yandex copies pages for itself and remembers them. To then provide the result to users. When the user asks for something, that is, enters his request, Yandex will issue a result.

  • Index is what Yandex memory is called in SEO courses from scratch. This is where the pages go.
  • Search results - this is how search results are called in books on SEO. What the search engine offers us to read is understood here.

Video tutorials on SEO, including SEO from scratch in WordPress, contain tips on optimizing your website from scratch.

  • SEO is a set of practical techniques required to ensure that a website ranks first.

Where to start SEO from scratch?

  1. SEO from scratch 2018 begins with compilation.
  2. SEO online also involves distributing keys into groups.
  3. Promotion includes optimizing a page for one or more keywords.
  4. SEO text is strengthened by filling out hidden fields - meta tags (description and title).
  5. SEO lessons from scratch include creating links - both internal (from article to article) and external (from someone else's site to an article).
  6. Settings from scratch also means adding robots and sitemap - files with which SEO becomes even more powerful.

Practice shows that SEO starts from scratch with home optimization pages. Home is the cover of the site. That is, what we see when we type the site.

SEO from scratch from A to Z

Free SEO courses always start with the principles of search engines. Search engines crawl sites, record their content, and then return results when readers make search queries. The result is links to your pages.

For SEO from scratch optimization, it is important that the site has many pages. SEO of a website from scratch concerns only those sites that have something to promote - SEO articles with SEO texts that can be promoted in search.

Principles of SEO promotion from scratch

Promotion from scratch can be done in a few months.

  1. You need to constantly write articles.
  2. In addition to daily publication there should be.
  3. Before creating articles, select keys.
  4. Constantly expand list of keywords (semantic core) for new articles.

In any field of activity there are super professionals, there are average people and there are beginners or amateurs. Everyone decides for themselves which level they want to rise to.

Personally, I have set a very high bar for myself and try to meet it every day. Therefore, I can tell you from my own experience how to become an SEO specialist from scratch. But I'll start from afar...

A long time ago I worked in an oil mine for the Lukoil company (yes, my education is a mining construction engineer).

There were many good professionals in the company, but one stood out to me very much. And in fact, he became my ideal high-class specialist, whom I still look up to.

His career began in a coal mine, a simple worker back in the Soviet Union (already the end of the USSR, the beginning of perestroika). Secondary technical education in mining.

He worked there for quite a long time, then moved to another city and got a job in an oil mine. A diligent worker, diligent, hardworking, he was noticed by his superiors and began to advance in his career - the head of a team, then a department.

It was necessary to get a higher education in order to grow further, he went to a correspondence higher education in his specialty, and graduated from it. Then another promotion to mine manager.

More additional courses, already in management, economics, finance and accounting. Then numerous business trips to improve the level executives, including abroad.

When I communicated with him at work, I felt and saw a very strong high level competence in ALL matters.

It was A TRUE professional of the highest class. I have never met such people in my life.

Of course, at the university when I was studying there were many talented and very smart teachers, but they were all theoreticians, and this one was a Practitioner with a capital P. And I think you know what a big difference between theory and practice.

Globally, how did this specialist differ from other specialists, in particular me?

Great practical experience, extensive, sometimes dangerous and even fatal (methane explosions in a coal mine). Great knowledge in every, even small, question that he could reveal, answer in detail and argue.

That is, the main difference between a true professional and an amateur (or a person who knows the basics of the subject) is that a pro understands all the intricacies and details of his field.

IN ALL!!!

You will receive a competent and competent answer to any question. And this, as you understand, is not a matter of one month or even a year.

I know people who studied SEO for six months or a year and thought that they had already achieved Zen and became super SEO optimizers. But in fact, they grabbed the top guys and caught a star.

This is very logical, when you immerse yourself in some new area, quickly gain an initial knowledge base, you start to succeed, you think - this is it, I am now omnipotent, I know and can do everything.

And at this stage, the main thing is not to start thinking highly of yourself, because it will hurt to fall. But you will have to fall, reality will force you.

You can learn the basics, learn the basics well from scratch and become an SEO specialist in six months. But then the fun begins - the subtleties and details that distinguish a professional from an amateur.

And this will take years.

As Socrates said: I know that I know nothing.

These are very wise and deep words. Each sphere of activity is space, infinity, which can be explored forever. And a true specialist in his field never thinks highly of himself - he knows that he knows nothing.

How to learn SEO promotion

Becoming an SEO specialist on your own from scratch, I think, is very difficult. Although the Internet has all the information on website promotion, it is fragmented, in pieces, and SEO needs a system.

This system can be obtained in the following ways:

  1. The longest method of trial and error, scientific poking, reading books and blogs
  2. Sign up and take courses (there are many different courses now, there is plenty to choose from)
  3. Go for individual training with a specialist (paid or free as an apprentice)
  4. Get a job in good company website promotion

Let's look at each method in more detail.

1. Work

I chose last way and got a job in an excellent SEO studio, where I improved my base well and began to comprehend Zen.

I think this path is great and it will work for most, it is scalable. Even if you live in a village, you can now work remotely.

The only point here is to find a really good company where specialists already work. And here, I think, depending on your luck, you may have to change jobs more than once to find a quality promotion studio.

2. Courses

I took paid courses and trainings on SEO and website promotion, but they didn’t provide nearly the same foundation as at work.

In general, I would like to say separately about the courses that this is a bad option to learn SEO and become a good optimizer (few people are lucky, there are only a few of them). Of course, you will get a certain system, but it will be very weak.

Too many questions arise during the work and the coach cannot physically answer them, because, as a rule, he recruits a large group. Or he simply doesn’t have time to consider your situation in detail.

A person has read a couple of books on the profession, completed some free week-long training and believes that he is already a fucking specialist and can teach other people.

By the way, this approach is taught by most pseudo-trainers in information business, who train other similar pseudo-trainers. And it is clear that the most important thing here is dollars in the eyes of such coaches. There is no talk of any adequate training.

There is also a question in the system. After all, learning is a complex process; you need to have certain talents in order to teach other people, and not everyone has these talents.

And teachers often become people who simply cannot teach others. They cannot build a clear teaching system, they do not have the appropriate pedagogical education, they have not even read any literature on how to teach correctly.

But this is a whole science!

And in addition, the teacher’s emotions often come into play in the form of irritation or anger when the student is not thinking well.

Well, the duration of the courses usually lasts - a month, two, 2-3 lessons a week for 1-2 hours. This is very little. And compare how much time you will spend learning SEO at work - 5 days a week, 8 hours a day.

These are incomparable numbers.

3. Individually

Go to - the method is very good, fast, but expensive. As a rule, those who take on individual students also charge good money for such training. And this is normal, because here there is individual, one-on-one work.

The question is also to find a truly excellent specialist who can provide quality training. Let's return to the previous point about pseudo-coaches. And this is problem No. 1. It's not even about the money.

4. On your own

This method is the longest, hardest and most difficult. I know many SEO specialists have gone through it. It takes place if you don’t have money for good training or a lot of time.

But then we return to the point about working in a company, and what prevents you from getting a job in an SEO studio?

Finally

Whatever method you choose, with the right effort, over a long period of time and constant work, you will become an SEO specialist. And what level depends on you.

I recently listened to a good webinar by Dmitry Shakhov. Just on topic, it reveals the question from a slightly different angle, but there is something to think about. In general, go for it! All in your hands!

P.P.S. What other ways do you know how you can become a specialist?

What is SEO?

SEO (Search Engine Optimization)- these are measures to optimize a website that increase its position in search results. The ultimate goal of attracting traffic is monetization of an Internet resource.

The impetus for the development of this direction was the expansion information field on the Internet and the emergence of search engines (Yahoo!, Google, Yandex). By entering a query, the user received feedback in the form of a page with search results, search engine results page. The search engine architecture included:

  • Interface (the part with which the user works to enter a request);
  • Search robot (collects data from pages, documents or pictures);
  • Indexer (optimizes search for processed information).

The first to talk about the possibility of using search algorithms to promote websites Danny Sullivan, California-based technology journalist. He published the article "Search Engine Webmaster's Guide" in April 1996, where he introduced the concept Search Engine Marketing, which includes SEO as an optimization tool. In his publications, he wrote about attracting search engine interest to sites artificially.


How and for whom does it work?

The idea of ​​optimizing websites for search results marked the beginning of the formation of a new industry in IT and business. After just 20 years, we have a rapidly growing digital marketing industry, the nuances of which a young specialist will have to understand in practice.

Let's start with the obvious: who needs SEO optimization of a resource?


Who needs SEO?

The correct answer is everyone who wants to attract users to their website. These can be both commercial organizations and individuals who simply blog.

Now let's figure out how this magic works. When promoting websites, you should have a good understanding of their structure. If the first generation of sites was created without regard to design and user experience, filled with tons of texts with explicit keys, then the sites we use today have become a high-quality product with a user-friendly interface, thoughtful design and optimized pages.

Search robots analyze websites and remember their content. Each resource is assigned a value by which it can be easily found and displayed on search query. The website ranking formula includes more than 1000 indicators. Many factors remain unknown even to developers, since machine learning technologies began to be introduced in 2009. Influencing known ranking criteria improves page relevance.


Internal and external optimization of work

In the first case it includes:

  • Formation of the semantic core;
  • Work on the structure;
  • Optimization of texts and pictures.

External optimization is designed to increase the link mass. If previously purchasing was enough, now only natural links are taken into account. These are mentions of the site on thematic portals, sites or reposts. Regular mention of the resource by users indicates that this is a SDL (site for people). Natural links should be placed on trusted sites and be open to search engines.

In this regard, the question often arises, how to become an SEO specialist?

This profession has become in demand over the past few years and will continue to remain so in the future, because there is more and more information every day. Modern man receives more data every day than fits into 170 newspapers. The desire to obtain high-quality information in a minimum time is the reason why we open search engines today.

Looking ahead, let's say what SEO may become in the future. In one episode of the British series about technology and everyday life, Black Mirror (2011), people were given the opportunity to give each other ratings that have legal value. SEO specialists in this world are engaged in optimizing not websites, but real people.


It is impossible to improve your skill without theory. To save time, go study terminology here. Understand the basics in detail:

  • How to compose a semantic core and what tools are suitable for this.
  • Guide to working with Key Collector.
  • SEO Specialist Toolkit.
  • Drawing up technical specifications for copywriters and programmers.
  • Optimization of texts, images and meta data.


Where to start learning?

If you are a fan of classical teaching tools, then the book Igor Ashmanov and Andrey Ivanov "Optimization and promotion of websites in search engines" will be a very useful purchase. The paper edition describes the basics well, but for up-to-date information you will have to go to blogs and thematic resources.

First of all, visit the website Sergei Koksharov(https://devaka.ru). This is one of the largest expert analysts in the field search engine optimization. His blog is regularly updated with useful articles, webinars and other useful things.

Another useful blog Mikhail Shakin(http://shakin.ru). Its portal publishes reviews of new programs, tools and interviews with experts in this field.

Ilya Rusakov(http://seoinsoul.ru/) writes about SEO development trends, tools to help, and publishes reviews of major conferences.

Be sure to check out the channel IMpro.pro. Speakers talk about ranking factors, content and page optimization in clear and accessible language.

Friends, hello everyone! If you came across this article, then this is what you need today. In the age of Internet technology, even the smallest business has its own website, and, naturally, everyone wants to see it on the first pages of Yandex and Google. But for this you need to know and overtake millions of competitors who also want to occupy a leading position. This is exactly what they do, the demand for which is very high today; unfortunately, there are not so many smart SEO specialists!

5) During the SEO training process, I will tell you what resources you need to use to search for keywords, check the uniqueness of texts, full check your site for all errors, where you can very cheaply buy texts for your sites, how to wisely buy backlinks to a site and most importantly, how not to get caught by search engine filters because of. Especially young sites located in the “Yandex and Google sandbox” need to be very careful with this.

In custody

For all training SEO optimization it will take a maximum of 6 hours and, take my word for it, after completing my training, you will gain knowledge with the help of which you will be able to promote both your resource and become a freelance SEO specialist, promoting websites of third-party customers. Taking into account the huge demand for SEO specialists these days, the knowledge that I will give you will be able to easily feed you and your family, and the place where you work will be limited only by the availability of a WI-FI zone or mobile Internet.

That's all for today, good luck to everyone and see you again!