System 

Promotion in Yandex Maps and Google Maps. Promotion in Yandex Maps and Google Maps Search engine promotion in Yandex

Promotion in Yandex.Maps And Google Maps is an effective tool for attracting target audience. Users not only go to the promoted site, but can also visit the company’s office. We offer competent promotion, thanks to which the position of your site in search results will improve and the number of new clients will increase.

Statistical indicators

A study conducted by Mediascope clearly demonstrates the effectiveness of promoting services on maps. First of all, it is worth mentioning that more than 75% of users during the day visit places near them that were offered to them by the service.

In desktop search results, among active Internet users, the share of users of the Yandex.Maps service is 40%. Among the Russian population this figure is 30%. And 19% of users from Russia use cards using a smartphone.

The audience that comes to the site from maps is more valuable for the following reasons:

  • users are less likely to leave the site in the first seconds of being on it;
  • visit more different pages of the site;
  • The average time spent on the site increases.

We can conclude that Yandex.Maps and Google Maps can be a source of targeted traffic for the site. Users will switch from both the desktop version of the site and mobile application. It is very important that the needs of such an audience are formed. Therefore, her willingness to place an order is higher than that of users who came to the site from search results.

Competent promotion of the company in map services will attract a large number of potential clients to the site. On the service you can buy paid placement and be the first in the search results. However, this may not bring the desired effectiveness if factors such as user reviews and ratings and filling the card about the organization in Maps with information are not taken into account.

Who can benefit from promotion in cards?

Promotion in Yandex.Maps And Google Maps will effective solution for a company with a physical address that provides most of its services offline. You can select the following types institutions that will benefit from such promotion:

  • notary offices;
  • Beauty Salons;
  • auto repair shops and car dealerships;
  • all types of household services: equipment repair, tailoring, etc.;
  • rental points;
  • medical institutions;
  • restaurants, cafes and bars;
  • photo studios;
  • institutions for children;
  • entertainment centers;
  • retail stores;
  • banking institutions;
  • hotels, mini-hotels, hostels;
  • sanatoriums and recreation centers.

Information about the institution will be displayed to the user in Maps if he is close to it and in the Navigator when searching. The company card will be available in Yandex and Google search results on the block with the map, as well as in mobile search results.

How does promotion happen?

First of all, you need to create and fill out a company card.

This can be done in the Yandex.Directory and Google My Business services. You need to indicate the type of activity and work schedule. It is necessary to add photographs of the building where the institution's office is located. It is important to add landmark icons on the map. Using the product card, a potential client will be able to quickly familiarize themselves with the offer and find the company’s office using photographs of the facade.

Next, from different accounts and with a change in IP address, reviews and ratings are added to organizations. This operation is carried out gradually so that the service does not block the company due to a sharp increase in the number of reviews. Such comments are also added to third-party review sites (Yandex only). Of these, Yandex can add user messages to the Maps service.

Comments are written to reviews from different accounts and addresses. This creates a discussion around each review. Thanks to this, a potential client can see user activity and find answers to frequently asked questions in these discussions.

Moderation by Yandex is strict. Using regular accounts, it is almost impossible to raise a company’s valuation in cards. They need to be “cooked”! The final assessment of the organization will be based on

  • the number of ratings, the rating itself by points;
  • the quality of the account from which the rating was given, i.e. level of trust on the part of Yandex.

Results of promotion in Maps

Promoting a point on Yandex.Map and Google Maps gives the following effect:

  • in search results, the organization occupies the first position in the block with the map;
  • in the cards, the company card is in the top positions;
  • the institution is displayed in the TOP issue in mobile version service and in Yandex Navigator;
  • potential clients can easily find the location of the company;
  • the added reviews keep the organization's card in the first positions in the search results and attract new clients over a long period of time.

With high-quality information in the directory, the organization’s impressions in Maps increase, and traffic grows.

What is the work schedule?

In the first month of promotion, the first stage of work is fully completed: an organization card is created and filled out as completely as possible (photos, description, contacts, services and prices). 4 reviews are added to it, to which 6 comments are written. On third-party review sites, 2 reviews about the organization are added.

In the second month, the posting of reviews and comments continues. 5 customer reviews are added and 12 comments are written. An additional 4 reviews are created on partner sites. The placement schedules for the second and third months are completely identical.

Timing and cost

The work is being carried out gradually, so you should not expect a rapid increase in traffic. Improvements can be noticeable after 3 weeks, but to achieve good results you need to work with progress for at least 3 months. After 5 months, the organization’s card reaches the first positions in the search results. At the same time, it is important to constantly maintain the level of activity in reviews and comments, as this directly affects the position.

The cost of work is 15,000 rubles per month. By ordering this service from us, you can increase traffic to your website, the number of clients and company income.

There are business niches for which we can offer an individual package of services and work with tens and hundreds of cards. Call!

The new Yandex algorithm works based on neural network. It learns from examples of user queries and selects answers based on the meaning of the text on the page. This means, in particular, that it will be much more effective at working with non-standard queries when users themselves are not sure what the name of what they want to find is called.

So, you can ask a query, for example, “a film where a blind man drove a Ferrari” - and Yandex will return Kinopoisk with the film “Scent of a Woman”.

In addition, the algorithm also works with pictures. It analyzes the content of the image and selects the required option based on it, and not just from the description in the tags. This completely changes the ranking, and many optimizers are worried about how website promotion in Yandex will transform. We tried to understand what the changes threaten.

Consequences of "Korolev"

Our experts Denis Shubenok and Mikhail Volovich told how the new algorithm will affect search engine promotion, and how it will now be possible to promote a site in Yandex.

How can a new algorithm affect SEO?

Mikhail Volovich: The cutting edge of the new algorithm, like Palekh before it, is directed in a completely different direction - in a sense, the opposite of SEO. Yandex mainly focuses on non-trivial queries for which there are no obvious relevant answers (as in the case of the film where a blind man drove a Ferrari). And SEO deals with those queries for which there are thousands of ideal answers. Because hundreds of optimizers and webmasters created a special page on their websites for each of your individual requests, and then worked diligently fine tuning its relevance. In this commercial zone, search engines solve completely different problems. There is no need to search for relevant answers, or even choose the most relevant one. Here, among hundreds of fairly relevant candidates, you need to choose the best one based on some other, for example, commercial criteria.

However, “Korolev” is not an additional search module, but a change in the entire algorithm, starting from the very early stages of the preliminary selection of candidates for ranking. Therefore, it will one way or another affect all requests, including those in the commercial zone. We are likely to see some changes in the weights of commercial and text factors, although they are unlikely to be global. Promotion under Yandex as a whole will not change.

Who should expect changes and what?

Denis Shubenok: So far, no one knows how exactly the algorithm will affect the search results of specific sites. It was launched two days ago, and during this time the results are impossible to track. Especially considering that Korolev works on the basis of a neural network, which accumulates data and adjusts the work with each request. We have now started collecting information on all our projects, and in about a month we will be able to write a detailed report on how promotion in Yandex has changed, if it has changed.

As we currently assume, there will be no important changes. But we can expect some redistribution of traffic towards large sites. Korolev is designed for complex, mostly low-frequency information requests, and sites that can afford to create a lot of content will benefit from its work.

Is it so important now to collect a semantic core?

Mikhail Volovich: Search engines, willingly or unwillingly, shape the Internet. In the ecosystem formed by Yandex and Google, all your competitors create a perfectly relevant page for every query that interests you. Even if Yandex’s ideas about relevance change greatly after “Queen”, which is unlikely, competitors will not go anywhere and will quickly adjust their pages to the new ideal of relevance. Of course, you may get lucky and, due to some requests, your site will take off on its own. But the rest will still have to be worked on.

I’m afraid that for SEO the name “Korolyov” will turn out to be symbolic not at all in the sense that Yandex had in mind. This is the city on Yaroslavka that is impossible to get to without traffic jams.

Will traffic increase due to associated requests?

Mikhail Volovich: Hardly. But you will need to pay close attention to query clustering. One of the innovations announced by Yandex is taking into account the “semantics” of other requests that lead to this page.

You will need

  • - own website on a second-level domain;
  • - access to the control panel of your own website;
  • - Yandex account for working at webmaster.yandex.ru.

Instructions

Add your site to Yandex Webmaster at webmaster.yandex.ru and confirm your rights. Next, go to "Site Geography - Site Region". If the region has not yet been specified, then indicate it. This must be the region in which you operate, for example Yekaterinburg. If you don’t want to lead, but rather lead, the region in which your company’s office is located. If the site is not tied to a region (for example, a news site), then the general region can be specified - Russia.

First, determine one search query for which you will optimize so as not to get confused. Then you can repeat the entire algorithm for the next queries. Attention! You cannot come up with search queries yourself. They need to be determined based on Yandex statistics data at wordstat.yandex.ru. Go to this address, indicate the region that you registered in Step 1 and enter the intended search query. See what the statistics suggest. Choose a low-frequency and selling request. Low frequency - up to approximately 500 impressions per month. Selling - the request should be formulated as the thought of a user willing to pay you money, and not a student writing.

Determine the site page that will be promoted for the request selected in Step 2. The easiest way to promote home page, the second level page is more difficult, the third level page is even more difficult, etc.

Optimize the selected page - work with the URL address. Copy the url of the page into the Yandex search bar - if the page is already indexed, then do not change the address. If such a page is not found, the url needs to be “tailored” to the promoted search query that was selected in Step 2. For example, if your request is “order a website,” then it is very good if the page address is zakazat-site. Why? In search results, this “tail” will be highlighted in bold, which will attract the attention of users.

Optimize the selected page - work with the title. Enter your promoted search query at the very beginning of the page title. It is at the very beginning, and not in the middle or end. After it, you can add words that give the title meaning and a selling look.

Optimize the selected page - work with meta tags. In the site control panel in the page editing section, enter the keywords meta tag ( keywords). Place your promoted search query in this field. Only the request for which you are promoting the page, and not tons of unnecessary garbage in the hope of killing a bunch of birds with one stone.

In the same place as the keywords field, you will find a description field. The search engine will take what is in this field to display in the search results. This happens most often. However, the search engine can take another part of the text from the page. In the description field, write a couple of selling sentences that motivate the user to click on your page, and not on a competitor’s page in the search results. In this pair of selling offers, include a promoted search query 1-2 times.

Optimize the selected page - work with the content. The text on the page should correspond to the topic of the keywords. Publish quality text. What should a high-quality text be like? Firstly, it should be unique, secondly, it should be really interesting and useful to users and, thirdly, the text should be free of errors and typos.

Make the text easy to read. Divide it into paragraphs. The most readable paragraphs should be 3-4 sentences long. Add subheadings. In the visual editor, when adding text to the site on the toolbar, subheadings are designated “Heading 2”, “Heading 3”, “Heading 4”. In the code these will be h2, h3 tags. 2, 3 and 4 indicate the importance of the title in descending order. When creating a subheading, don’t just make it large and bold, but assign it the “Heading 2” (3 or 4) property through the toolbar.

The text must contain visual design elements. These are pictures, arrows, icons, etc. If there are visual elements, the text is perceived more easily by the user, which makes the site more authoritative for search engines.

Include multimedia in your text. These are pictures, photographs, diagrams, diagrams, graphs, videos. It is not necessary to include everything listed, but some of it should be included. Multimedia will allow the user to spend more time on the page. This is a very important behavioral factor.

Write a lot. One promoted page must contain a minimum of 500 words. Preferably 1000 to 1500 words. Pages from the largest number texts receive higher rankings in search engines. But in no case do not forget about quality!

Write key queries in the text. Key queries should be added to the first 150 words of the page text. Don't overload the page with key queries. Include each key query in the page text no more than 2 times. Don't allow too many outbound links.

Where can I get free links? When communicating in forums and blogs, put a link to your site in the signature, as well as in the user information. This will be especially useful if the topic of the forum overlaps with the topic of your site. Tag your organization on Yandex and Google maps indicating the site address. Register in free directories, for example uralweb.ru (for the Urals). Share the link to your website on social networks. Ask a website developer to include your website in their portfolio. Ask your clients and/or partners to place a link to the site in the appropriate section of their site. Post vacancies on job search sites. Advertise your products/services on free message boards on the Internet. Place a link to the site in your signature Email. Link clicks from email will have a positive impact on website promotion.

Do you have your own business?! Are you the owner of your company's corporate website?! You have a question: “How important is website promotion in Yandex to attract more clients in your field of activity?” i-Media specialists clearly believe that website promotion in Yandex is one of the most important components for running a proper advertising campaign for your business. However, there are some important features of this type of advertising.

Features of website promotion in Yandex

1. Website promotion in Yandex is a progressive process.

There is no need to wait for an instant effect after the start of promoting your project. For low-frequency queries, a noticeable effect should appear in 1.5 - 2 months, for medium-frequency queries - after 3-4 months and high frequency queries in 5-6 months. And if you want to advance according to high-frequency and very highly competitive requests, then the time frame for launching your project for such requests can be significantly longer than six months.

2. The results of website promotion in Yandex depend primarily on you.

Clients who believe that the result of their website promotion depends solely on the quality of the optimization company’s work are deeply mistaken. The point is that algorithms search engine Yandex is very attentive to the architecture of your site, they monitor how unique the content on your site is, how often it is updated. In this regard, before you start promoting your website in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not delay the approval period.

We are not saying that after receiving a question for approval from an optimization company, you need to drop all your work and start considering the received question. We understand perfectly well what you have great amount affairs in the area of ​​your business. However, within 1-3 days you still need to allocate some of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying deadlines can cost you a pretty penny.

Contact the optimization company and discuss alternative ways to resolve disagreements. At the very least, i-Media specialists are always ready to enter into an open dialogue with the client and will make every effort to find alternative ways if problematic situations arise at the stage of agreeing on requirements for internal optimization or improvements to your website.

5. Don’t ask optimizers to quickly increase their link budget.

An instant increase in the volume of link mass to your site can lead to sanctions from the Yandex search engine and as a result, your site will be pessimized or even banned. SEO specialists know how to correctly and rationally work on external factors for promoting your website. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for website promotion in Yandex, rationally distributing the budget provided to us Your project. Therefore, do not panic if, a month after the start of the project, you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of website promotion specialists and wait a little.

Your site receives an increase in thematic link mass, which is very positively perceived when promoting the site in Yandex. One similar link based on quality characteristics can replace several of those that the optimization company will select for you on its sites. You understand perfectly well that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in working on external factors for promoting your site will be very welcome.

7. Coordinate all planned changes to the site with optimizers.

Some improvements have a very negative impact on promotion results. In this regard, if you have ideas for modifying your site, contact SEO specialists who are involved in its promotion and discuss your wishes for your site.

The above paragraphs briefly describe the main aspects of website optimization in Yandex. Convincing arguments are given that the results very much depend on the desire of the client himself to develop his favorite website according to the requirements of SEO professionals.

If you want to promote your website in Runet, it is very important that in Yandex it is present in the search results on the first page for your target queries. But how to promote a site to the top 10 without extra costs and the risk of getting a “search ban”? Is it possible to do this on your own? Let's figure it out.

How to promote a page in Yandex: basic methods

  1. Search Engine Optimization. This stage is important for promotion in any search engine. The essence of the action is to ensure that the site is not only convenient and works well, but also that each page corresponds to the search queries by which users will need to find it.
  2. Adding a site to a directory. This step notifies Yandex about the appearance of a new site and helps speed up the process of indexing it.
  3. Contextual advertising. This is the simplest answer to the question of how to quickly promote a website in Yandex. You set up and pay for advertising, and visitors will appear on your site almost immediately. Of course, any advertising costs money, but this is the only way your resource can receive visitors almost immediately after it appears on the Internet.
  4. External links. Yandex search robots, in many respects, when evaluating a resource, are guided by citations, i.e. to those links that visitors to your site share on different resources. It is believed that a site’s high citation rate is an indicator of its usefulness. On the other side, search algorithms are constantly being improved, and Yandex is actively fighting against artificial increase reference mass. That’s why it’s worth talking about methods of obtaining links in particular detail.

Typically, all of the above methods are used in combination. Moreover, at every stage it is very important to remember that the rules for website promotion in Yandex are strict. And any careless step, due to which search algorithms “suspect” your resource of abuse, can lead to punishments - temporary filters that will “lower” your site in the search results to almost zero, and often to a permanent “search ban”. Experience shows that removing these filters is very difficult and not always possible. Therefore, it is better to immediately work with promotion very, very carefully.

Basic rules for website promotion in Yandex: getting the website in order

The first thing you definitely need to check is the quality of the chosen hosting, as well as the site itself. The point is that if the site or even individual pages will be inaccessible to the search “bot” from time to time, this will negatively affect its ranking. Yandex believes that if a site often does not work or many of its pages do not load when accessed, it means that the resource is of poor quality, and such a site will not get first places.

The next stage is optimization:

  1. Select the ones suitable for your project on the http://wordstat.yandex.ru service search queries. This is not difficult, and we will not go into detail at this stage.
  2. From the list of selected queries, create a so-called . Those. distribute search queries by different pages. Here you can use numerous tips from SEO experts or ordinary logic. Search phrases should be as relevant to the page as possible. And you need to choose according to the principle - no more than one high-frequency (with a large number of requests per month), 1-2 mid-frequency (from the middle of the list), 2-3 low-frequency. However, this method is very variable. The most important thing here is expediency and your sense of proportion.
  3. Based on this semantic core for each page. Good text content is one of the keys to the popularity of a resource. Articles should be interesting, useful, relevant and literate. Size also matters - texts that are too long are difficult to perceive, texts that are too short carry little information.

Situations often arise when unscrupulous colleagues steal high-quality content and post it on their websites. This should not be done under any circumstances, since identifying non-unique content automatically lowers the site’s position in Yandex search results.

Check “ ” - write unique ones for each page and make sure that when generating the html code there is no duplication of pages (search engines perceive two identical pages under different addresses very negatively), close the internal part of the site for indexing (check the presence and correctness of the file robot.txt).

What parameters affect website promotion?

The priority tasks for promotion include:

  • timely correction of validation errors (errors in HTML code), code optimization. You can identify errors here http://validator.w3.org;
  • correct external and internal linking - linking pages with links;
  • normal functioning of navigation;
  • normal page depth - the number of levels that web pages contain. The optimal option is three levels or less, not counting the home page;
  • correct card settings. Service: https://www.xml-sitemaps.com/.

These are just the main parameters that should be given special attention. If the owner of the resource does not have the skills to create good content and high-quality development, it is better to turn to specialists - paying for the services of copywriters and webmasters will pay off over time, and the site will function well.

Yandex contextual advertising

In order to promote your site to the top of Yandex, as well as quickly get your first visitors, it makes sense to turn to paid advertising services from Yandex. And here the most popular and profitable option is contextual advertising.

The most profitable option for contextual ads would be to choose low-frequency queries for promotion, since they are cheaper, and the number of visitors for 10 such queries usually comes more than for one high-frequency one.

The technical side of the issue, in principle, is not at all complicated. And it is described in great detail in the Yandex help sections. It is also important to understand that this method is good for helping to get the first visitors or seasonal (associated with promotions, holidays, important events) increase in site traffic.

Such ads are practically not reflected in positions in search results. Although here, apparently, there are unspoken rules for website promotion in Yandex. And if the site owner pays for Yandex services (uses advertising, pays for paid placement in some services, be it a catalog, Yandex.Market, etc.), then the likelihood of receiving a search ban is reduced. And all other things being equal, such a site will occupy a position slightly higher than those that do not use these tools at all.

How to promote a website to the top of Yandex with links

Quantity external links or, in other words, a site’s citation rate is a parameter that Yandex traditionally focuses on when determining the quality and usefulness of a project. If Google was initially more focused on content analysis, then for Yandex, in the recent past, the citation indicator was in first place. The idea was simple: if people post links to a page, it means it's really interesting. It goes without saying that this feature has been very actively used to promote the site in Yandex.

Today, the “weight” of external links in search results has become significantly lower than, for example, 3 years ago. Search engine algorithms are improving, developers are trying to protect themselves from link building, which not so long ago was greatly abused by many promotion specialists. And, nevertheless, for Yandex, the presence of external links to the site today is far from the last factor.

External links to the site

  1. Natural links. They appear thanks to users quoting your materials on forums, social networks, and on a variety of projects.
  2. Commercial links. They are “eternal” and temporary. The difference between them is clear from the name: “eternal” links are paid once and are placed on an ongoing basis, temporary links will remain on the page as long as you are willing to pay for their placement.

Of course, natural links are much more useful, their weight for Yandex is undeniable, and therefore the presence of this type of link mass is always only beneficial. With purchased link mass, everything is somewhat more complicated. Yandex is actively fighting this practice; if a significant amount of purchased link mass is identified, punishment may even follow from the search engine. And yet this method still works and, with the right approach, remains effective.

How to promote a website in Yandex for free: natural links

Honest recommendations from users are the best means for promotion. At least from the point of view of a search engine: if a person voluntarily links to a resource, it means that it is really useful. There are several methods for obtaining such links:

Crowd marketing is advertising disguised as user recommendations posted in relevant topics and discussions. Many people make decisions based on public opinion. A major purchase, a vacation trip - in such cases people often turn to forums and answering services for advice.

A person is already interested in receiving a product or service; all that remains is to push him a little in the right direction. Crowd marketing increases not only the site’s position in search results, but also the level of sales if the resource is commercial. And the natural link mass serves as an excellent disguise for commercial links from exchanges.

To ensure that people click on your web address and that your links are not removed as spam, your messages should be posted in appropriate places. The site should be focused on the desired region and relevant topic. Traditionally, blogs, forums, social media, answering services.

Crowd marketing does not require any monetary investment, but it does require time. Proper placement of posts is a monotonous and time-consuming process: you need to look for sites, come up with new topics for discussion, write messages, etc. However, no one has yet figured out how to promote a website to the top 10 faster and more efficiently. This work is 100% worth your time investment and does not require any funds unless you hire third-party specialists to do it.

How to speed up website promotion to the top - buy links

Not all resources can receive a sufficient number of natural links. For example, those that touch upon topics that are inconvenient for public discussion. How to promote a site to the top 10 of Yandex in this case? That's right, only through commercial links.

Specialized exchanges are traditionally considered the optimal place to buy temporary links: http://www.sape.ru, https://seopult.ru, etc. Here you can inexpensively select a large number of sites for the link mass, and there is no need to control the integrity of the web masters - the system does this for you.

Another traditional method is link exchange, when you and the owner of another resource place advertising links to each other. Yandex notices this kind of direct exchange very quickly, and it has not been useful for a long time. But if you have a lot of resources and/or friends, you can agree on a complex “chain” exchange, when some sites link to others, and those to third ones…. And only through a certain chain does the backlink to your resource pass.

And the most expensive, but reliable and safe option is to buy “eternal” links. The price of such links, of course, is much higher than paying for link mass on the exchange, but placement is carried out on an ongoing basis, and Yandex, if they are positioned correctly, accepts such links as natural.

Be careful: Minusinsk filter

The most important limiter for website owners in purchasing link mass today is the Yandex Minusinsk filter. It is he, and not financial capabilities, that very often limits the volume of purchases of the reference mass.

This filter finds sites with an unacceptable number of purchased hyperlinks (more than 500) and significantly lowers their ranking in the search results. At the first stage of its work, this filter identified and lowered the ratings of sites that bought links in the thousands; now those who buy more than 500 links are already at risk, and some SEO experts recommend limiting yourself to 250 commercial links.

Moreover, the filter pays special attention to the following parameters:

  1. Block placement of links outside the main content (like advertising)
  2. High content of anchor phrases in one place.
  3. A significant number of external links on the donor site.
  4. Lack of clicks on the link (a marker that the link is not interesting to visitors of the donor site).

In order to still increase the volume of link mass, but not risk getting caught in Minusinsk, many webmasters have become more active. With this option, you post your article on the topic of your site on someone else’s resource, and in the text there are one or two links to the pages you need. Such articles can be on sites for years (especially when posting articles on the site for free), or they can be deleted after a while (usually just after the paid rental period for the link). But Minusinsk also does not know how to recognize them.

There are many more methods that can be listed in response to the question of how to promote a website in Yandex. Increasing your position in search results is a labor-intensive and multifaceted process with many nuances that cannot be contained in one article. But the above recommendations may become powerful base for optimization if applied correctly.