How to promote low-frequency queries in Yandex. More is not better: why you don’t need promotion for high-frequency queries. The importance of using quality content

30.03.2020

Low frequency queries (LF) are entered less frequently than high frequency queries (HF). According to statistics, they appear in search strings from 100 to 900 times a month, depending on the topic and the number of competitors. But rare requests do not mean ineffective. It is low-frequency queries that provide a small but stable flow of visitors, and their number is constantly growing.

Website promotion for low-frequency queries

A huge advantage of promoting through low frequency is the minimal risk: if there are no serious errors on the site, the pages of the web platform will sooner or later reach the TOP 5 Yandex Google and hold positions without large investments. There is simply no need to buy link mass.

Other advantages include a large selection of key phrases, the ability to create additional pages with keywords, and therefore provide visitors with more entry points.

Why we will promote the site effectively:

We approach all projects individually, studying industry specifics and the number of competitors.
We use mathematical algorithms in promotion - trending SEO technologies around the world.
We promote the first request absolutely free - special offer valid for sites with any number of pages and experience.

The studio's rates are affordable, so a project with any budget can afford to order SEO promotion. Plus, we are ready to supervise the site, correcting errors in it, adjusting the set of measures as necessary.

From the author: Promoting low-frequency queries provides a number of advantages. The most important thing is the opportunity not to spend a large budget on website promotion. We’ll talk in detail about promotion of low-frequency speakers today.

Theory

But before you start the conversation, you need to decide what a low-frequency request is. At all search queries divided into HF, MF and LF. Moreover, people determine in different ways which group a request belongs to. In any case, a low-frequency query is one that is entered into the search bar less often than a mid-frequency one. Promotion under LF is considered the easiest because there is the least competition.

Typically, LF includes all queries that are entered into a search engine no more than 300-1000 times a month. If you read various articles on this topic, you will most likely see different numbers there.

But this is not so important. We can see the frequency of each specific request. The most important thing to understand about low-frequency keys is that there is usually less competition for them.

It's just an obvious fact. Agree that many more companies and webmasters will want to promote popular queries in order to get more traffic. And many beginners make the mistake of writing exclusively under HF. The competition for such requests is huge.

Hundreds, and in some cases thousands and tens of thousands of sites will compete for places in search results, of which there are only 10. After all, practice shows that if a page is outside the TOP 10, then you should not expect much traffic to it.

For example, in Moscow alone there are hundreds of companies installing plastic windows. Accordingly, if you want to get to the top for the request “installation of plastic windows in Moscow,” then moderate your ambitions. You will have to compete with many other companies. Moreover, they will most likely be able to allocate a large budget for promotion and SEO specialists, what about you?

The essence of promotion for low-frequency queries

It’s worth paying attention to low-frequency requests, if only because they allow you to receive small traffic. Let's look at 2 sites that have chosen different strategies for promotion. Now there will be no specifics, just examples.

They decided to promote 1 young site by HF, the other by LF. Time passes, and the second project receives traffic from search. Most likely, it will be small, around 10-100 people, but it will be there. The first site may not even take a position in the top ten, let alone reach the first 3 places. Most likely, you will have to spend money to promote the site.

The key difference is that in the case of promotion under HF there is always a risk, even after spending good money, you will not promote the site and will not receive traffic at all, or it will be minimal, because few people click beyond the 5th position in the search.

If you optimize and sharpen your content for low frequencies, then you risk practically nothing. Over time, if there are no serious errors on the site, its pages will appear in the top. And although this will bring much less traffic, it will be stable.

What other advantages does promoting under LF have?

In general, you do not need to buy any links to the site. You can forget about it. It is possible and necessary to reach the top in low frequencies through high-quality texts and good internal optimization. The only thing is that links can be obtained manually if you know how.

You don’t have to spend money on a website promotion specialist if you’re willing to learn a little yourself. Promotion is not such a complicated science. All you need is to gain at least a little knowledge in this area. Understand concepts such as key occurrence, relevance, uniqueness, nausea, duplicate pages, etc.

If you have a site on Wordpress, then it will be even easier for you, because today hundreds of webmasters in their free articles give a lot useful tips, how to promote a site, as well as how to set it up correctly technically. In this article I will not say anything about those. setting, because this is a separate topic. But you must clearly understand for yourself that there is nothing complicated in this and you can carry out basic optimization, even if you are still a complete dummie.

Promotion through HF is a completely different matter. There can be no guarantees here even if you hire a specialist.

How to identify and collect low frequency phrases

In general, this is done by the person who makes up the semantic core. Simply put, this is a list of key phrases under which the site will be promoted. It is he who is familiar with all the necessary tools for this. But still, I will tell you about some basic tools that are useful to use.

For example, I promote my websites myself. And just 2 years ago I knew nothing about this. Absolutely nothing. And the promotion is going well. And this happens because I mainly choose only midrange and bass.

Okay, let's move on to how to find such keys. First, you should know about a service like WordStat. This is an already legendary selection service keywords.

For example, I entered here the phrase “how to build a computer yourself.”

As you can see, Wordstat showed the number of impressions for this query per month – 996 times. But here you need to understand that it shows the so-called wide frequency. A simple example: if you enter the word “kitchen” into Wordstat, it will show a huge number - it seems like several million impressions per month.

But let's think, is this really possible? Much more often people are looking for something more specific. Some are interested in kitchen renovations, while others are simply looking for the TV series of the same name. In general, these millions of impressions include all queries in which the word “kitchen” is used, and in different cases.

So, in order to find out the exact frequency of a word or phrase, you need to write the entire text in quotation marks, and put an exclamation point before each word. Like this: “!how!to!assemble!a computer!on your own”

As you can see, WordStat now shows reliable information. This phrase is accurately entered into a search engine 216 times a month. Of course, these statistics change every month, but these are approximate figures that you can use as a guide.

So, can this query be considered low-frequency? Of course, because there are less than 300 searches for it. It would seem that everything is fine - the request is low-frequency, all that remains is to write an article for it and over time the traffic will flow. But we do not take into account another important detail - competition. The fact is that it can be high even for LF.

How to check the competition

Here I suggest using 2 services. Both allow you to clearly see the level of competition.

websiteprofit.ru/seo/

The first is free, the second is paid if you plan to check more than 10 phrases per day. Let's deal with the free stuff first. This service allows you to check the competition in Google and Yandex. In particular, we are more interested in Yandex.

Enter the key in the field. If it consists of several words, then the phrase needs to be put in quotation marks; this is what the service itself tells us. Next, check the InTitle checkbox and click the check button. InTitle means that Yandex will give you pages that have the specified keyword in the title.

Let's enter our phrase and see the result:

There are already 1000 pages whose title is optimized for this phrase. This suggests that it will be difficult to get to the top for this request. And from this we conclude: Not all low-frequency keys are low-competitive!

You can do and optimize better than others

If in doubt, see point 1)

You must understand that nothing is impossible. Getting to the top with a lot of competition is difficult, but possible. And even without a budget. Much depends on you and your desire to learn, as well as on the quality of your writing.

For example, it is obvious that for this request a person is looking for the most detailed and understandable instructions for assembling a computer. If you provide it to him in full detail and with photographs, you will have a great chance of getting to the top.

But still, in this case, our phrase for promotion is not optimal. Here I can advise you the following: it is better to spend several hours searching for a great keyword phrase than several hours writing an article for unpromising keywords. That's it.

Okay, let's find it, this optimal phrase, and at the same time let's try the second service - Mutagen. In general, you need to register with it before you start using it for free, but I’ve already done that, so I’m just inserting the phrase that interests me:

Mutagen shows exact frequency. As you can see, it is equal to 215, which is about the same as the previous phrase. In addition, the service immediately shows the level of competition.

This value is calculated according to the classification of the service itself, where 1 is the least competition, and 25 is the most. Thus, we need to try to find keys with less than 10-15 competition. It is precisely such phrases that have a chance to advance without additional costs.

Our key has only 5 competition! This is very good, let's check it in another free way:

As you can see, only 1 result! What does this mean? The fact that competition for the request is very low, there is practically none. This means that even minimal optimization on your part for this request will lead to the fact that you can move to the top for it. Naturally, if you have a website on a relevant topic.

So, we have found our optimal phrase. To be honest, I found it at random. They may also help you:

Search engine hints when entering queries

wordstat tips

Well, they are also in mutagen (hints)

In general, this way you can quickly find phrases for which there is little competition. I will also say that the longer the phrase, the fewer competitors there are likely to be. Because low frequency queries mostly consist of 3-7 words.

How to optimize a website and a separate page for low-frequency queries

Okay, with the search for low frequency keys everything is more or less clear. What to do next? Take and write text for them. On each promoted page you should use 1-3 low-frequency keys, and you should highlight one as the main one (for which there are more searches). It should be included in the title, if possible in the description, and also mentioned in the text. Preferably as close to the beginning as possible - somewhere in the first paragraph.

Also, if possible, you should find additional low-frequency keywords for which there are fewer searches and there is no point in writing an article for them. You can include them in the text. For example, how about this key:

In general, you can find many similar keys. Your main friend in selecting such requests is your head. Think about the main topic of the article and try to imagine what else people are interested in about this topic. For example, if they are interested in learning how to assemble a computer from components, then they will probably be interested in replacing individual parts of the computer.

You shouldn't use too many keywords in one article. There is a rule here - the larger the text, the more keywords you can insert into it. You don’t need more than 1-3 for a small article; you can try more than three for a large one.

The written text needs to be checked for nausea to accurately determine whether you have overdone it with optimization. Also, for each article you need to write a unique title and description, where to enter the main key. In general, there are people who manage to insert several keys organically. But here it is important not to overspam; it is better to write for people than for search robots. Moreover, robots can detect deception.

Results

Okay, I was thinking that I can write in this spirit for a long time, but the main thing is to understand the main essence, and you will consolidate the rest in practice when you select keys and write texts for them (or order articles from copywriters).

In this article, I tried to convey to you what the promotion of low frequency queries looks like. If we repeat the general principles, we get something like this:

LF key is dialed 0-300 times a month

We are primarily interested in exact frequency each phrase, not a broad one

The fact that the key is low frequency does not mean that it will be easy to move under it

To search for optimal keys and determine competition, use the services specified in the article

Optimize each article on your website for one or more low frequency keywords.

All you have to do is try and observe the result. Promoting a resource using low-frequency phrases is not so difficult; today thousands of webmasters are already doing this. Apply the tips and you will succeed! And to be guaranteed to become a guru in matters of promotion, you can look at ours. If you have such a blog, then you can eventually bring it to an income of 20 thousand rubles if you use the tricks that are described there.

There is a lot of information on the Internet that is in one way or another related to the promotion of web projects in search engines. But in most cases, they talk about bringing a resource to the TOP for medium or high-frequency queries or about how to promote a site yourself from scratch, but how to properly move a site among low-frequency queries?

The main feature of website promotion for low-frequency queries (or LF in other words) is the emphasis on internal rather than external optimization. Competent optimization and internal linking can well promote low-frequency and low-competitive queries, with virtually no use external links.

We optimize the site for low frequency queries

Competent internal optimization can play a decisive role in bringing a website to the TOP for low-frequency queries. Let's look at the main points of optimizing pages for low-frequency queries:

The page must have a unique Title containing the key of the promoted request.
To optimize for low-frequency search engines, it is not necessary to use keywords and description tags.
The page must contain an H1 level heading with a direct or diluted entry of the key.
Using H2, H3 level headings, etc. not necessary.
The page must contain several occurrences of the key in different word forms.
Articles related to the topic should be linked. For example, an article telling about the purchase of an elephant in Moscow and an article about the purchase of an elephant in St. Petersburg.
To speed up the page's rise to the TOP, you can place a link to it from the front. For example, in the "popular articles" section.

If these points are observed, your pages will almost definitely be able to reach the TOP for low frequency NK queries (provided that the content on these pages is unique). But you will have to wait a long time for the result, perhaps more than 2 months.

How to speed up ranking in the TOP for low-frequency queries?

After we have optimized our pages, we can think about quickly getting to the top for low-frequency queries. You understand that traffic from low-frequency speakers is very small, so large material investments in these keys will, at least, not be profitable. It is proposed to do the following:

Create a multi-page satellite. Even if it contains rewriting or synonymization, in our case this is not so important.
Place links from the satellite pages with the necessary anchors to the pages of our site.

This method is absolutely free, but it may take some time, which not everyone has, so there is another technique:

Purchase links from SAPE. It is worth purchasing the cheapest links from sites that contain no more than 1 link and were added to the system in the last month.
The number of links should be purchased at the rate of 5-20 links per page.
For links, use direct occurrences of keys.

This method will require some financial costs, but it will allow you to quickly bring your site to the TOP for low-frequency queries.

If none of the presented methods suits you for any reason, you can use automated systems. This method will be the most expensive from a financial point of view, but it will save a lot of time.

So, the site– online jewelry store.

Target: improving ranking for high-frequency queries in search engines Google systems and Yandex.

Work process
We conducted an audit with a focus on external optimization and cleaning the link mass from low-quality donor sites. Despite the fact that most of the time was spent on a detailed analysis of external links (the site is old, so we had to analyze a large volume of link mass), we, of course, did not ignore internal optimization.

In the process of analyzing internal optimization, we paid special attention to the texts of landing pages.

It was concluded that the texts:

too big. It has long been known that users do not like to read a lot;
contain a large number of occurrences of the key query;
contain excessive highlighting of keywords with the strong tag.

For example, in the 5,000-character text on the page for a catalog of gold rings, there were more than 45 occurrences of the word “ring” and about 40 occurrences of the word “gold.”

The presence of such texts was explained quite simply - the site was old, and optimization was carried out at a time when the main thing was to spam keywords. In conditions modern algorithms search engines, these texts, in our opinion, not only do not help, but also interfere with normal ranking. Thus, in the Yandex search system, almost all high-frequency queries were within the TOP 11-30; in the top ten there were only medium- and low-frequency queries.

shorten landing page texts;
make them more meaningful;
reduce the number of occurrences of keywords.

For clarity, we optimized one page.

Since the site is old and already occupied certain positions for mid and low frequency queries that brought some traffic, we decided to start with small changes in the volume and number of keywords, without risking those queries that are already in the TOP10.

If the content of a page changes very suddenly (even if the changes are correct and aimed at improving the user experience), the search engine may “throw back” queries in order to analyze the new content. This often results in reduced traffic for up to a couple of months before the situation recovers and improves.

The example engagement ring catalog page we optimized had:

— 7000 characters with spaces;
— about thirty-five occurrences of the key query “engagement rings” in direct and diluted form;
— five highlights with the strong tag for the keyword “engagement rings.”

Changes made:

we have reduced the amount of text, leaving 5500 characters with spaces instead of 7000 (in the future the text can be shortened further);
Highlights with the strong tag have been removed;
the number of occurrences of keywords has been reduced.

After this work, we began to track changes in the positions of keywords promoted on this page.
The start date for tracking changes was February 18, 2013. At this point, of the 28 requests tracked, there were:
— 17 queries in the TOP10 of Yandex (Moscow region),
— 11 queries in the TOP11-50 of Yandex (Moscow region).

The first results of the changes became visible on February 27, immediately after the text was indexed.

The high-frequency query (with a frequency of 12,497 queries per month) “engagement rings” moved from 13th place to 9th position.

Then, throughout March, the search engine continued to “shop around” for changes.
During this period, there were 19-20 queries in the TOP10, including the query “engagement rings”. On March 23, the positions “sank”, falling back almost to the initial indicators (18 queries in the TOP10, and the query “engagement rings” in 14 positions).

However, already on the next update (April 3), the positions recovered and became even better:
— out of 28 requests, 22 requests are in the TOP10;
— the query “wedding rings” is in position 8.

On this moment(June 10) positions are still at the same level: 21-22 queries in the TOP10, the main high-frequency query “engagement rings” is in 8th position.

Conclusions:

On-page optimization plays a key role. The times when poor website optimization could be “pushed through” with a large link mass are gone.
If you cannot reach the TOP10 for the required query and link building for several months does not produce results, analyze internal optimization.
Try to minimize spammy constructions, unnatural occurrences of keywords, and meaningless highlighting with the strong tag.
Do not expect that text changes in the first AP will bring the desired changes and everything will be the way you want. An optimizer must have patience.
Don't take too drastic actions. If nothing has changed after the first AP, do not panic and do not start changing the text again. According to our observations, if the text changes very frequently, Yandex may stop perceiving any changes on the page.
Create landing page texts not with the goal of promoting a request, but with the goal of providing all the necessary information to the user. If you meet the user request as fully as possible, you will reach the TOP.

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I will answer this question, but I will immediately note that promoting one (or even several) separate queries to the TOP of search engines is a bad goal and trying to achieve it in isolation from other actions (for example, compiling a good semantic core and right choice promoted pages), is practically impossible.

But let's say there is some kind of request and you want people to see your website comes first in search results Yandex or Google. What needs to be done for this?

1. Check the reality of the request.

Why do you want to promote your site for this particular request? Are you sure people are entering it? How did you choose the request? Is this some kind of phrase that people seem to enter into you, or did you select keywords using the wordstat.yandex.ru service?

Be careful, for example, the phrase “how to promote a website by request” may seem attractive and at first glance has 150 impressions per month according to wordstat.yandex.ru:

But if you use keyword matching operators, such as quotation marks “”, which limit the keyword query and show , it turns out that the demand is 15 times less:

And if we go even further, and the operator! (exclamation mark) let’s fix the forms of words, it turns out that it is for this phrase, in exactly this form, that our query is searched only 5 times a month (and then maybe these are your competitors who check the site’s position for this 5 times a month request)

Anyone who encounters this for the first time does not understand why this happens. The explanation is simple: the request is part of some other requests. In the screenshot below, I added a word to the request and we see that such a phrase has impressions. It is from these different key phrases that the total number of impressions is 150 per month.

Therefore, before promoting a request, you need to make sure that you have selected the right request. Put the phrase in quotation marks “” and mark each word with an exclamation mark!

2. Select or create a page for your request.

Now that you have chosen the words for promotion, you need to choose the right page on the site and optimize it. You can’t think that you are promoting the entire site for some request; it is always a specific page that is being promoted. It is advisable that you, and not the search engine, are responsible for this choice (that is, when you have compiled a semantic core - a list of all queries for promotion, you must correctly plan the structure of the site for these queries).

In the simplest case, you need to understand: is there already a page on the site suitable for this request? To do this, enter in the search engine a string like “query for promotion” site:your site

The most relevant (according to the search engine) page will be in first place. If this page really suits this request, then you should work with it.

In fact, there can be 2 situations:

In the site search results there is a suitable page that answers the request. Even if she is not in first place, we still hire her.
There are no pages on the site that match your request. Then you need to make a page for this request

3. Optimize the page for the request

If at the previous stage a suitable page was in first place, this is very good, it means search engines and so they consider her the most suitable on the site. But there are still other sites on the Internet that may have pages that are more relevant to the request. The best (according to the search robot) page will be in first place.

Those. you have a task in front of you: to make the most best page upon request.

WITH technical point vision for this you need:

So that the text contains words from the query (you need to experiment with the quantity, but not overdo it, so that there is no filter from search engines)
So that they are in the title page title (this title is displayed in the browser tab and search results)
Use words from the query in headings in the text h1-h6
Use key phrases in captions for pictures and videos

Many people limit themselves to this, but in fact it is important to understand by what other principles the search engine places pages in first place for this particular request. Those. look at competitors in the TOP 10 and purely visually understand what are these pages?:

Are prices indicated there?
Are there many pictures?
Is there a video?
What is the structure of the text?
Is there an order button?