Instructions 

Hints in Yandex. Yandex search: Search tips. How to collect Yandex search suggestions

Sometimes standard methods collecting keywords for semantic core it happens a little. Or need to collect full list keys without missing a single request. In this case, search tips will help.

What are search suggestions?

When you enter a query in the search bar below, it offers various suggestions for the most popular queries that begin with the same letters or words as your query.

These are search tips. And they cannot be ignored: users often choose one of the suggested options from the prompts.

Using search tips, you can collect a voluminous list of additional queries on a selected topic that can bring targeted traffic.

Hints are generated from real queries. Region (country or city) and history are also taken into account search queries user.

Collecting search engine tips

There are many programs and services for collecting search tips from Yandex and Google. Let's look at some of them:


There are a number of other paid and free services and programs: Yazzle.ru, RushAnalytics, Moab.pro.

Disadvantages of search suggestions:

    Very frequent updates clues requires regular work to collect them.

    Search suggestions can be generated using special online services, but this method promotion is black. Everyone knows that search engines are struggling with this, so they can easily and quickly detect cheating, and sites that resort to using black hat SEO may fall under sanctions from search engines.

If a competitor cheats on a hint or the hint itself becomes obsolete over time and ceases to be popular, and you turn it on to expand your semantic core, then over time you will not receive the traffic you were counting on.

Conclusion

To compile a semantic core and expand it, use search tips.

After collecting and cleaning them, distribute them across the pages of your resource and be sure to indicate their exact occurrence in the texts and title and description tags.

Since frequently used queries will be used, you will be able to significantly increase targeted traffic to your site from search engines.

We use this method quite often in our work. We select the basic semantic core as part of comprehensive website promotion, and only then we expand it, including with the help of search tips.

P.S. By the way, until July 31, 2016 inclusive, as part of the promotion, you can promote your website for 0 rubles. Details

Hints are key queries (up to 10 pieces) that pop up below the main search line, helping users quickly select the most relevant query for their search.

After the introduction of this function, many optimizers, seeing the potential profit, began to ask questions: is it possible to promote their brand in the tips for the main keyword or even arrange the tips as profitably as possible relative to their current positions in the top? What services can be used for cheating and how much will these manipulations cost?

Advantages of getting into Yandex tips

Let's take a look right away specific example on request “bags” in the Kyiv region:

For the average user, this is an unremarkable output, but there are several points of interest to us. Namely the requests:

  • women's bags online store inexpensive 2015
  • din bags
  • bags 2015 fashion trends photos

In the first and third cases, we see one of the most profitable opportunities for attracting additional traffic, namely promoting your top queries in Yandex tips. How it's done? It is necessary to select a query that is interesting for users, which would fully reflect the information they are looking for and for which high-quality results are presented. Then you optimize the landing page for this, usually low-frequency query, and begin to promote it, simultaneously increasing tips.

In the second case, we are dealing with brand promotion. It is the dream of many entrepreneurs to have the name of their company displayed next to the search bar or even in it itself. Even if the user does not enter your brand name in the search bar, the user has already seen it and in further keyword searches your project will look more authoritative compared to others.

There is a third promotion option - getting into the search bar when typing. It looks like this:

When we type the phrase seo in the search bar, we are immediately presented with the most likely wording of the query, which in this case is precisely the name of the seosprint brand.

Promotion strategy in Yandex tips

First, we need to highlight the main parameters that we will use when analyzing search results based on Yandex prompts. We will take the following indicators:

  • Number of requests
  • Scheme for key queries
  • Growth dynamics
  • CTR in tooltips
  • User satisfaction with the request

And so, let's start the analysis with the first two parameters: the number of requests and their scheme (analogous to the anchor scheme). To do this, go to Wordstat and find out the number of requests for the keyword “seo”, as well as the two main leaders seosprint and seo fast.

And so, what we see is that in total in Ukraine the SEO query is searched about 11,000 times, but the phrase “seosprint”, which is displayed in the search, is typed in a little more than 13,000 times, which gives us the right to assume that the most frequency request, which, of course, passed through behavioral quality filters.

The next parameter is the keyword scheme. As we can see, none of the leading companies used purely 1 or 2 queries, but used a fairly large list of 30-50 queries that most effectively imitates the natural indicators of user search queries.

The following metrics are more focused on effectively mimicking natural user behavior to avoid being filtered. And so - dynamics. Dynamics can be divided into 2 categories: trend (with a sharp jerk and an obligatory subsequent decline) and natural (with a smooth increase or decrease). We had an example of a good trending query on the first screen: “women’s bags online store inexpensive 2015,” and by looking at the query statistics you can see how it was promoted and got to the top.

An interesting note about this trending query: after bringing it to the top, promotion can no longer be carried out, since users themselves choose it for themselves as relevant, which allows it to naturally be in first place.

In natural queries, the growth in the number of queries is very smooth, without sharp declines or unnatural surges.

CTR parameters in tooltips and satisfying user requests are very important for correct promotion. You can pour a large budget into promotion, but if natural visitors simply do not click on the request, or, having visited it, immediately decide to change the keyword, then this company will be unprofitable for you. Therefore, a very important point here is that the key query must be made in such a way that it attracts the attention of users and they get what they wanted without changing the key query. Although Yandex does not provide information on these two parameters, we can indirectly influence it by organizing visitor visits according to a pre-thought-out scenario, and also track it by building a conversion funnel (analogous to a sales funnel).

Now, based on this information, we can highlight the main parameters for promoting our project in the tips:

  1. The anchor query scheme for a natural look should consist of 30 or more queries
  2. The more searches there are for the main keyword, the higher it appears in the ranking of suggestions
  3. The search line usually contains the most frequent word from the possible variations obtained based on the input
  4. The increase in the number of requests during promotion should not be sharp; ideally, find a suitable project in your niche that has advanced in the tips and copy the working growth rate
  5. For traffic queries, keywords must be of interest to users and provide them with the information they are looking for

Risks

As in any imitation of natural processes, we can burn ourselves out and receive sanctions in the form of a complete reset of our markups. To minimize the likelihood of such an outcome, we advise you to adhere to the following rules:

  • Carry out promotion evenly for all key queries
  • Do not use unverified services for cheating
  • Key phrases that spoil your reputation live in the tooltips much longer, since many real users practically want to get acquainted with it. Therefore, to eliminate them, you will have to make many more requests for the top core than the number of requests for compromising material
  • Cheating can only be stopped if the request is already naturally held in the position you need, but it also needs to be done smoothly
  • Region matters: if you cheat in your region with people from another location, you will not get results

P.S. If you have never worked with hints, we advise you to start with something simple, for example, promotion by average or low frequency queries. This will give you initial experience and a better understanding of promotion strategy.

Search suggestions are variations of the most popular queries that begin with the same letters as your query and appear in the block below the search bar.

The list of suggestions is updated as you enter characters in the search bar.

If one of the suggestions matches your query, select it from the list using the mouse or the Up/Down keys and press the Enter key to proceed to the search. If necessary, you can clarify the request by adding text to the selected hint.

Hints are generated from the flow of requests to Yandex. The titles of encyclopedic articles, musical works and other relevant content are added to them. In addition to the query text itself, search suggestions may contain links to sites and ready-made answers to your question.

When generating suggestions, the location and personal interests of the user may be taken into account, if this is allowed in the appropriate settings.

Answers in the tips

Yandex can provide answers to popular queries directly in search suggestions. For example, you can find out the depth of Lake Baikal or the height of Everest without going to the search results. In this case, you will receive an answer even before you enter the entire request.

Links to sites

If you want your favorite sites to be highlighted in search suggestions, turn on the option Show sites you visit frequently on the search suggestions settings page.

If you notice an inaccuracy in the site description, please report it to Yandex support service.

Current queries in the search bar (for mobile Yandex)

Current requests are what is on this moment Internet users are most concerned about what they are looking for in Yandex. You can see the current request on your mobile phone:

The current request is updated every hour.

If you are interested in a suggested topic, click the Find button. A page with search results for this query will open.

To enable (disable) the display of the current query in the search bar:

Today, a slightly shocking headline, for the purpose of an experiment about screaming headlines, let's see how much I can shout on the Internet. And if on topic, then in fact Yandex began to trust webmasters more and allowed them to manage one function of their search. Has Yandex really revealed its secrets and makes it possible for webmasters to manage their results?..

Fuck it - relax. Naturally issue management, Yandex did not transfer it to anyone. It turns out that I deceived you with the title of this post. Actually, not really. Yandex has really taken a step towards meeting webmasters and now they will be able to better configure site search from Yandex. That is, the function of managing search suggestions has now been added to the search settings, and now every site owner who uses site search from the Yandex search engine will be able to configure search suggestions.

What are Yandex search suggestions and what does search results management have to do with it? Search tips- this is a drop-down list key phrases, while the user is entering a query. In general, I wanted to say that this is a list of words that Yandex suggests when you enter a query into the search. You've probably seen them.

But how does this relate to issue management? Indirectly, actually. But still connected. Yes, and keep in mind that I don’t mean the general Yandex results, I mean the results of your site. That is, if you use a site search from the leader of Runet, then when the user is on your site and starts entering his query, search suggestions appear that can help the user find what he wants, because now we can configure them, and This means that it will influence the search results on the site. What can be called Yandex issue management.

So, let's figure out how it works and how we benefit from it. First, install site search from Yandex, if it is not already installed. If installed, then you need to perform a minimum of actions, namely: go to search management, select the one you want to edit and in the menu on the left select “search tips”.

Here we can choose to show tooltips or not. Select language. And of course add, delete or move Yandex search suggestions. To do this, you need to start entering a query, thereby imagining yourself in the user’s place. For example, a visitor wants to find information on installing dle, but not everyone will enter the request completely, because “laziness” will not allow this. So, hints have been created for them, so that they can choose, rather than enter the entire request. So, for example, we simply enter dle and what do we see? The search offers us rather strange options, well, to be honest, complete garbage, which has nothing to do with my site and especially with the installation or configuration of dle.

But now we can correct this situation and simply remove what is not necessary and add what is necessary, and also swap requests - put some higher, some lower. And it’s convenient and Yandex search suggestions can actually influence the search results. After all, if the visitor does not enter the query further and does not find a suitable option in the drop-down list, he may simply leave. And with the help of management capabilities, we can correct the situation and the user will select the phrase he needs from the list and remain on the site to read the article, which in turn can affect behavioral factors and accordingly to the main Yandex search results.

And here's what you can get as a result by editing tooltips. And a little editing instructions.

And to swap queries, just hold down left button mouse and drag it to the desired location. And don't forget to save the results.

That's it. I hope no one is upset that they won’t be able to manage Yandex search results and move their site to the top. Then, what will be the interest? In general, good luck to everyone, that's all I have. Yandex search tips, to help you.

Greetings, dear blog readers. Today I want to talk about one of the interesting ways website promotion. Many have heard and used this method, but not everyone knows how exactly the acquired knowledge can be put to good use. In this article I will show you how to get and use Yandex search suggestions to collect the semantic core of an article.

Personally, I use comprehensive methods to promote my blog and my clients’ sites. search engine optimization and link building. But results can only be achieved with an integrated approach to solving promotion problems. Considering that search engines are constantly changing search algorithms When ranking sites, we need to adapt to new trends.

Today, my blog has 3500 visitors unique visitors per day, and this is 105,000 uniques per month. The blog sometimes shakes after search engine ups, but everything returns to its place if the articles are properly SEO optimized for the necessary key queries, and you can collect them different ways. Let's understand what search suggestions are and what their purpose is in SEO.

Search tips is a popular list of search queries in Yandex and Google, which is formed when a key query is entered and helps to answer the query of interest to the user.

There are several types of search tips:

  • Vital (Commercial, branded). This type is presented in searches with the brand name of the company used and is used to promote commercial sites.
  • Search engines. This list is also displayed in search and has a larger number of queries compared to vital ones. The queries themselves can be represented as a general set of keys popular among users at that time.

In addition to collecting a semantic core for writing articles, they help expand the overall list of key queries. Many will ask where do they come from and how are they formed?

The basic principle of generating a list of query data is:

  • Frequency of use of the query by users in searches;
  • Dependence on the region in which the search is carried out;
  • A detailed answer to users' questions, according to Yandex and Google.

Promotion using Yandex search suggestions

So, let's look at ways to promote search suggestions by collecting key queries from searches. Some might think that this is all nonsense. But now I'll show you real example collecting clues for this article, which will advance on this topic.

To do this, it is necessary to collect and cluster requests by site categories. You can use automated online services, as well as collect manually.

We can collect queries not only from the drop-down list, but also from the search results itself, where the search engine itself selects the necessary keys, which are used to rank the site on the page. I advise you to analyze all the highlighted keys in the descriptions and titles in the search results and use them to write articles.

If we have chosen a topic about tips, then we will need to get additional catches for subsequent distribution in the text of our article.

Eg: in the article we use the query “Yandex search suggestions”, which is the main one, and to reveal the topic we need to get additional phrases related to the main query and used before it or at the end.


Now we must select all the words and distribute them throughout our article, both in paragraphs and section subheadings. Using the received keys, we will be able to fully answer the user’s main request, as well as expand the article and describe additional sections. For example, I received such hints in the endings as “how to cheat” and “change”. Next, I will write about these 2 sections of this topic and thereby give, in Yasha’s opinion, comprehensive answers on this or that topic for users. And if the article is useful and the behavioral factors are good, then the article will appear in the TOP of search results.

You can get excellent traffic to the site if your request is on the list recommended by Yandex, and the article itself is optimized for similar requests and is on the first lines of search results ( tip + top article = conversion).

How to collect Yandex search suggestions

Serpstat service

To automatically collect recommended queries, I use a service that makes it possible to not only analyze the competitors of any site, but also helps to collect popular words. To do this, go to the section: SEO analysis/tips.

Considering that I am writing an article based on a question asked by users in order to give an answer, it is best to use the “questions only” filter. After generating the report, you will receive a list of popular and recommended keywords by the Yandex search engine, after analysis, which we will be able to use them in the text. The service returned the main queries and the most popular ones, for which you can write sections: “how to enable”, “how to remove” and “how to get there”.

Do not forget that in each region the lists are formed in particular according to geo-dependent queries. Those. If you search for a particular request in different regions, then the list of tips will be significantly different. Considering that hints are constantly changing, monitoring through such services helps to track changes and update requests.

After collecting key queries, we need to check their frequency and competition.

Go to Wordstat and check the main request for frequency.

We see that this word is entered into the Yandex search line 984 times, do not forget that this is the frequency for all phrases, and we will be interested in the exact occurrence of the key, and for this we put the quote operator “”.

Now we see that the exact entry is only 124 per month. From this we can conclude that given key is mid-frequency and most likely does not have much competition in search results.

Advice: You can check the competition of a request by headings in the search results after entering the key. If authoritative and popular sites with an exact entry are displayed in the TOP 10, then there is little chance, but if the key is diluted and used in a breakdown, then there is every chance of getting into the TOP of search results.


As you can see, the queries alternate and are not always used in the “exact” occurrence. But the frequency of use and the informative content of the text also depend. Even if there is already an article in the TOP, therefore, after the analysis, you can write a more useful article that responds to more user requests and get into the TOP with it. On my blog, I try to do this when bypassing competitors.

If I collect new topics for a blog, then after analyzing competitors, I get additional keys for their TOP articles and dilute their words with tips. Everything seems simple, but here you need to brainstorm.

Advice: It is best to use Yandex tips as an addition to site optimization, and not as a full-fledged tool for them. Look for the main key under which you will write the article, and scatter the resulting additional list of core queries throughout the article to attract users who came for answers.

To generate technical specifications for writing text, I would recommend doing this:

  • We use the main key of the article - heading h1, subheading h2 and once in the text
  • Additional words (list of received recommendations) should be used in the text throughout the body of the article.

How to get into search engine suggestions

Many people try to drag requests with their brand into the Yandex search bar to receive additional targeted traffic to their website. But it's not that simple. If you think that you can upload the names of your brands to the services, then everything will be fine, and you will be included in the list of recommended queries. This was not the case. To be included in the list, several factors are required:

  • Users should find your site and take natural actions when going to it, and not robotically perform assigned tasks, which will signal search engines about boosting their results.
  • The site should be tailored to the key queries that appear in the list, and if promotion is based on vital keys, then have the company’s brand name in the title and text;
  • The appearance is possible if there is activity at the request of users related to a particular topic. For example, news related to the shutdown of VKontakte in Ukraine led to a sharp increase in requests on this topic and transitions to the social network. Such requests change frequently and are geotargeted and seasonal. You can also take, for example, the recent news about the death of a Nobel Prize winner in literature, which was circulated by many media outlets and aroused interest among users, but the news turned out to be a hoax;
  • Requests for the promoted topic should be full of in social networks, and also be relevant to users;
  • Keys must not violate the law and not use profanity (algorithms search engines conduct a total cleaning of queries and cluster them based on the similarity of words in groups).

Well, of course, the most in a natural way promotion will be holding promotions or advertising companies, where users will be interested in searching for exactly the company they have heard about, and thereby will create additional queries in the search bar and improve behavioral factors.

You can also test the vpodskazke.ru service and create a company. I chose a commercial site and indicated a vital request in the form of a brand.

After the system selects all the tips and checks their availability, you can begin promotion.

In this way, you can manipulate your reputation in search results. But don't forget that this type cheating is a “black” way of promotion and if you overdo it, you may regret it. If you think it's worth it, then go for it. As an example, you can see how a branded request from the Rookee service was included in the tips and performs a marketing function, attracting large flows of traffic to a specific tool.

I wonder if users were looking specifically for this service only or was it a scam? But that's none of my business -))).

Also, you can write an article based on the list of search string keys and promote it to the TOP, and there you will no longer have to run up queries to get it, but come to everything ready -))).

How to remove search suggestions in Yandex

This question may arise among company owners who want to hide inconvenient information or improve the company’s image in the eyes of users. Some ill-wishers may tarnish a good name on the Internet with a negative flow of requests associated with misleading users and disseminating unverified information.

Here is an example where it is necessary to preempt a selected request.

Here you can also use the vpodskazke.ru service. The essence of the work will be to promote competing clues until the negative one is crowded out.

There are only a couple of options for removing an unnecessary request from Yandex and Google suggestions:

  • New requests will replace old ones after updating behavioral factors;
  • The frequency of new requests will be greater than the request you don’t need in order to overtake it in popularity.

The second option just involves cheating and has its own risks.

Let’s summarize our article and briefly consider how to use hints to expand the semantic core, namely:

  • Analyzing hints using online services(Serpstat, Megaindex, Rookee, etc.) and select a list of suitable ones;
  • Selecting additional words to expand the structure of articles;
  • We check the competition and write SEO optimized content;
  • We use recommended words as additional keys for the site material, and not the main ones, due to their instability and frequent updates;
  • We pay attention to the popularity and frequency of the request to receive targeted traffic.

I hope you discovered additional ways expanding the semantic core of the site for successful promotion to the TOP. All the best and see you soon.

Sincerely, Galiulin Ruslan.