How to create a popular group in contact. What topic can you create a group on VK for people to join? Why do we need groups?

30.03.2020

Good day, my dear friends and readers. Dmitry Kostin is with you as usual. And we continue our contact topic, since recently several people asked me: “What topic should I create a group on VK?” But then I want to make my own group?” True, I know how their desire to create their own community will end. Most likely, they will give up abruptly due to complexity, like the vast majority of people.

But how can I dissuade them? What if they really promote their community and 1,000,000 visitors join them? At one time I took trainings, courses and webinars on promotion. I created my own community, which had about 10,000 real subscribers. True, then I began to work with the group less and less, I didn’t post anything new, I somehow got bored. As a result, the group was hacked and I didn’t do it anymore.

But, regarding the topic, I will tell you.

Target

But first of all, decide why you need this community. Maybe you want to gather like-minded people or friends with similar interests, or do you want to make money from your community? Maybe you just need to create a public page to advertise yourself or your brand (I created my own public page to promote my blog)? So think about what you need this for. You must have a motive.

Community type

First, you need to decide what exactly you want to create: a public page (public) or a group? It’s just that most people call all types of communities groups. But this is not so. Let's consider:

Public page (Public) - Usually done to post some news for its subscribers and, as a rule, such pages are created in honor of some person, in honor of some organization.

Group - this type of community is more designed for communication between users. Here you can already share your messages on a specific topic.

Of course, these are all conventions, because now all these types are created for any theme. So just decide if you want to make discussions or just post something and make your subscribers happy.

In what cases is it necessary to make a group on VK popular?

Communities in social network VKontakte has found wide application in many areas of human activity. The site's developers are constantly working to improve the capabilities of groups, making them more and more in demand, both among ordinary users and among Internet entrepreneurs.

Today the following directions are considered quite popular:

Commerce (sale of goods and services through VK communities).
Advertising (development of the public to a certain level and further earnings from advertising).
Blogging and author communities (maintaining a personal blog or a blog on behalf of a company, publishing author’s content to popularize it and increase the author’s popularity).
Communication and entertainment (development of the group without the goal of making money from it).

All areas require popularization. Next, I will talk about the main stages of public development. I will not go into details of each, since it would be impossible to consider all stages in detail in the format of one article.

How to make a community popular?

Creating a popular community is a long and painstaking work that consists of many successive stages. So, let's start promoting the VKontakte community from scratch.

Stage 1. Setting goals and objectives

We start with the need to competently and correctly define the goals and objectives that the project will face.

It is important to set goals correctly, since the further progress of the project depends on them, what means we will use to achieve them, etc.

Stage 2. Determination of target audience

target audience ( the target audience) is the driving force of any community. Whether we have a commercial or entertainment project, we always need to focus on our target audience, their needs, problems, interests, questions, etc.

Based on this, we need to create a portrait of the target audience. Perhaps a portrait of each individual segment (if there are several of them). In the future, we will use the compiled portrait for targeting. And the more detailed we work on it, the more accurately we can target target users when displaying advertising.

Stage 3: Defining Strategies

Based on the goals and objectives set for us, as well as our target audience, it is necessary to wisely choose promotion strategies.

Don’t forget that we are going to promote ourselves on a social network, where people sit not to watch advertising, but to spend free time, relax, communicate, etc.

Stage 4. Creation and design of the community

Features of the design, placement of blocks, the presence of certain elements - all this is taken into account when designing a public page. The best option is to leave the design to professionals. But if you are confident in yourself, you can do it yourself.

Stage 5. Content

The next step is to add content. There is no point in attracting people to an empty community. Simply no one will sign. Therefore, start publishing posts. You can even publish ten of the most interesting posts at once.

Pay enough attention to content throughout the life of the community, not just at the beginning. Content is the main “building material” of your public page. It should be unique and interesting, setting you apart from other similar public pages.

Stage 6. Promotion

Having a well-filled group, you can begin to move it. Channels and tools must be selected individually, depending on the financial capabilities of your company, your goals and chosen strategies.

Whether it's advertising in other communities or, remember that your ad must attract attention, interest the user and motivate him to click on it. Be creative, experiment, test different options and channels. Only through experience, trial and error, can you choose the most effective options for attracting subscribers.

Remember that you need to attract a live and interested audience. In the future, it will become the main driving force.

It is not recommended to attract bots and offers. In extreme cases, when the budget is minimal, you can use them for the initial weight gain of the group. In the future, look for an active and loyal audience.

Stage 7. Analytics

Constantly analyze the work done. Please note all errors. Make smart decisions based on the data received. Identify the most effective strategies, channels and methods of promotion. Make your promotion even more effective. For detailed information read the article “

Or your own project on the Internet. Therefore, all community owners are interested in the topic of how to make their group on VK popular.

There are 4 main ways to promote a community. Some of them are paid, some are free. The photo below is not entirely suitable for our article. But it shows the importance of content. We and the newsletter.

Quality content

The foundation of any successful community is content. When publishing materials that are not interesting to the target audience, even large financial investments in promotion will not help in the popularization process.

Among all the available types of content, it is worth highlighting the following:

Articles. A suitable type of publication for promoting a business, personal brand, or online stores.
Video. Universal type of content. Suitable for both pages of large companies and thematic communities.
Memes. Content in the form of images, better known as memes. Aimed at viral spread and used in communities of an entertainment nature.
Promotion using content allows you to get new members for free and without cheating.

Targeted advertising

An effective way of promotion that requires financial investment. Advertising is placed on the left side of the interface in the form of banners:

And in the users' news feed:

Each placement method has its own advantages and disadvantages. The best option is to use both options. This is necessary to conduct tests to identify the most effective one.

The more precise the settings, the cheaper the promotion process will be.

Purchasing advertising in communities

By promoting thematic communities for subsequent earnings, the best option promotion is the purchase of advertising in other groups. To do this, you can use the official VKontakte exchange in the advertising account.

By going to the “Available Communities” section, a large list of thematic communities will appear.

The cost of posting one post depends on the size of the group. To get maximum effectiveness from advertising, post in public pages similar to yours in topic.

Mutual publication

Once you reach 10 - 20,000 participants in the group, you can engage in mutual PR with. To do this, you need to find groups similar in topic and size to place mutual advertising publications.

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. You will learn a lot from my review interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without delaying long box called "Tomorrow".

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
maintaining a personal blog;
creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
In chapter " Discussions» add new topics that will be useful to your readers.
Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos High Quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
Don't forget about regular interactions with your subscribers. Conduct surveys several times a week, encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
For those who plan to do business in their group, you need to take care of adding products with a clear name and detailed description . Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

Gather your target audience for your business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

« Information", where you can edit the description, name and other fields at any time;
« Participants", which contains full list all subscribers of the group;
« Managers" Here you can add new or change the access rights of existing community administrators and editors;
« Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
« Links»;
« Community Statistics" This category is one of the most important and contains data on:

Group attendance– quantity unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Reinventing the wheel...

People come here for different reasons. Some are to attract traffic to your website. Others - build. And some just want to chat, find interesting interlocutors.

Such an attractive platform for promoting their own projects cannot but interest small business owners and those who are just about to start their own business.

Where to start?

How to create a popular VKontakte group without any special knowledge?

Much easier than . Think about it - what do you pay attention to when you find yourself in an unfamiliar group? What visual signs of popularity do you notice for yourself?

Let's try to figure this issue out together.

Take advantage of the experience of predecessors

If you decide to create a group, then you have already decided on the topic. Or not?

In any case, do a little analysis. To do this, you need to select the most frequently requested keywords on your topic, for example, using the service wordstat.yandex.ru and then use search engine In contact with. By collecting information, you will understand the relevance of your topic. Determine the number of similar groups. Or maybe you can come up with a more attractive option for yourself.

The main thing is that you recognize your future competitors by sight.

Be sure to visit their groups. Try to identify them strengths, understand their tricks. And decide for yourself how you will stand out from them and win your piece of the pie.

Do not neglect their experience, try to extract as much information as possible. After all, these people know how to create a popular VKontakte group, they have already done it.

Make a portrait of the group members: their gender, age, profession, Family status, area of interest. Don’t waste time on this – this is your future target audience. You create a group for them. So that they feel comfortable and interesting there.

Set the steering wheel in the right direction

Now let's move on to the design and content of the group:

Come up with a catchy name for the group. If the title contains keywords, great. Your task is to choose a name that will be popular in searches and at the same time low in competition. If the group is regional, then it is desirable that the group name include an indication of geography. This allows you to attract more participants.

An avatar is the first thing people see when they come to you. It is known that a user can only pay attention to something for a few seconds. And the first of these seconds belong to the avatar. Try not only to appear in all your beauty and designer brilliance, but also to show who you are and what your group is dedicated to.

The description of the group should be concise and meaningful. The first paragraph in the description should reveal the main idea of the community as much as possible. Users should see a solution to their problem in the description. You must provide contact information for your office or store.

The next answer to the question “how to create a popular VKontakte group?” will relevance of the posted content . Content is the information content of your group (educational, entertaining and advertising posts, surveys). Many people wonder. Most information is simply copied from thematic sites or friendly VKontakte groups. It is advisable that some part of the information in your group is unique. When writing unique text content, use your knowledge, experience in the area of business you are promoting, as well as information from books and printed articles. If you are interested in more professional promotion of your group, you can always turn to specialists.

Step on the pedals more boldly

The group has been created. Now is the time to breathe life into it. The group must be known; it needs members.

We will not dwell in detail on how to attract people to the group. This is a large topic for another article.

In any case, try to ensure that these are interested, active participants, and not people who came for the sake of a tick. You can invite the first participants to the group from among your friends or send invitations to members of communities with similar topics. Word of mouth, services from friends and all available means of advertising will help you.

Perhaps, after all these steps, the answer to the question - how to create a popular VKontakte group - will be obvious to you.

But that's not all.

Fair wind at your back

Involve people in the discussion, conduct surveys more often, ask their opinions.
Fill the group with popular videos and audio materials. Try an experiment - combine their name with the name of your group. Perhaps this will attract additional visitors to your group.
Hold competitions, sweepstakes, and interactive games. Give out bonuses and prizes. No matter how serious your topic is, 5 minutes of rest will not hurt.
Change your avatar picture from time to time. People react positively to changes for the better. Unless it's your company logo.
Study your target audience. Post updates at the time when they are most often on the site.
Don't give everything away at once. Spread the updates throughout the day, use the relevant ones as an assistant computer programs. Updates will occur without your participation.
Be sure to check the group’s position in search engines. If you yourself are not strong in SEO, ask the pros for advice on how to create popular VKontakte groups and how to bring them to significant positions in search engines.
Do not neglect the services of a moderator. Someone needs to monitor and respond to spam in a timely manner. This will protect your group from being banned.

Forward to the heights of popularity!

The success of any group at the initial stage depends on the initiative and active actions of its organizer. But even then, having caught the right wave, do not expect that the ship will float on its own.