Sales Generator

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The number of people actively using the Internet is growing rapidly every year. This is one of the most promising channels for expanding the target audience and promoting goods and services. The main advantage of e-commerce is the possibility of maximum coverage of consumers, including those living in the most remote corners of the world. How to attract customers via the Internet, you will learn from our article.

What it takes to attract customers online

Professional skills to attract customers are essential for the effective operation of the organization in today's market economy. Scientific and technological progress does not stand still, information technology is becoming an integral part of the life of almost every person. This explains the need to adapt and improve marketing techniques and methods for attracting customers in companies in various fields of activity: from law firms and commercial banks to dental clinics and beauty salons.

If the question of how to attract customers via the Internet is relevant for you, first of all, make a portrait of your target audience. Conduct market monitoring, analyze the actions and marketing policies of key competitors, identify their advantages and disadvantages. This will help to form an objective picture of the situation on the market and answer the following questions in more detail:

1. Who are your clients? What is their gender, age, social status, income level, interests, region of residence, etc.
2. Where can a sales manager find your potential clients?
3. How are things in the market?
4. What does your client need? What does he lack? What in a product or service is important to him, and what does not matter?
5. How does your client in the current situation solve the problem of the shortage of the product or service he needs? What are you willing to offer him to best meet his needs?
6. Who are your main competitors? What products or services do they offer to consumers? What are the competitive advantages of your products?

The most detailed answers to these questions will help to create a portrait of your target audience, which will be interested in what your company sells. Once you understand who your potential customer is, it will be easier for you to develop a strategy and tactics to attract them through the Internet.

There are many tools for finding new consumers on the Internet: contextual advertising, email newsletters, social networks, SEO promotion, content marketing, etc.

How to attract customers through the site

The company's website is a full-fledged tool that allows you to attract new customers. Therefore, its creation and support should be handled by experienced specialists. If you think that you can save money by making a website on your own using a website builder or by delegating this work to freelancers for ridiculous money, then you are greatly mistaken. Such a sales tool will bring you minimal returns, because. conversion in the online sales funnel will be extremely low. In order for the site to work, be able to attract more and more new customers, stimulate them to complete the purchase and return to you again, you will have to invest a lot of effort and financial resources.

The potential of a multi-page site is much greater than that of a landing page. With proper organization and content, it will be able to attract a much larger number of customers than a simple one-page website. There are many factors that affect the performance of a website. Let's consider the most basic ones.

Immersion in your business

Instruct a marketer or project manager to study in detail the portrait of the target audience, the features of the promoted product and the requirements for the site to attract potential customers (technical component, design, usability, etc.). As a rule, one day is enough for employees to be able to immerse themselves in the task and understand what is required of them. As a result, you will get a clear understanding of the product or service, a portrait of a potential client and an idea of ​​what an Internet resource should be, aimed not only at informing visitors, but at increasing sales.

Without such a complete immersion in the details of the business and product, it will be difficult for the performers to make the most efficient site. To clarify all the details, they can hold a conversation with responsible employees, asking clarifying questions, if possible, go to the production site or to an offline store to see everything live.

Briefly, the goal of immersing in business when creating a website can be expressed as follows:

The company sells goods or services → each product/service satisfies a specific need of consumers → each need is associated with a certain life situation of the client (LS) → a separate value proposition (VP) is made for each VP → the target audience from certain market segments is informed about the VP with the help of advertising tools.

There can be an unlimited number of segments in the market. But it should be understood that the level of income of people from these segments may not correspond to the pricing policy of the company. So don't try to sell premium kitchens to lower-middle-income consumers. This must be taken into account when setting up and placing advertising on a website or on the Internet.

Example. Product: intercom with video communication → need: to find out who is ringing at the door without the visitor knowing about it website: “You will no longer need to leave the house in bad weather to open the door. Do it remotely."

The figure shows that on one page of the site there are value propositions for different life situations (office, apartment, private house), but the focus is, first of all, on the most profitable segment - the owners of private houses.

Often in Internet marketing, a segment is understood as a certain age category. For example, women over 30. But practice shows that such segmentation is ineffective when developing value propositions. The most effective way is to select segments based on the needs of the target audience.

Such an approach to creating a website, through a detailed analysis of the features of the business and the product being sold, helps to formulate tasks for the performers as specifically as possible. As a result, you will get an effective tool that can attract customers via the Internet.

Submit your application

The advantage of such a “unpacking” of the product when working on the company’s website is that you will not need to write a technical task, which developers usually require, but customers absolutely do not like to come up with.

Buying, installing and customizing a design template

This work can be entrusted to a project manager (he will choose a suitable template together with you), a programmer and a coder. Approximate turnaround time for this assignment: 5-8 days. As a result, you will receive the basis of the future site, ready to be filled with content.

You can make a convenient functional website without ordering prototyping, design, layout and programming separately. All this can be bought in one "package". Choose the template you like and fill it with your photos and text. It will be easier and more profitable than manually developing the design and functionality of the site, because:

1. You don't need to come up with a site structure, look for a suitable color solution, because the template already has a ready-made design and functionality.
2. The templates immediately have a mobile version: the layout of the site adapts to the small screens of smartphones or tablets. So you save on additional services of a layout designer.
3. The cost of a template site is almost 3 times less than that developed from scratch.

Of course, you can also find free templates, but they are less aesthetic and convenient, so it’s better not to use them if you want to attract customers, and not just make a business card website.

On the Internet, there is a wide variety of paid template options for different purposes and tastes. For example:

As you can see, even a site made according to a template can look pretty decent.

You can check how the mobile version of such a site works on a computer, you don’t even need a phone. To do this, reduce the browser window in width and see if the web page has adapted to the new parameters:

It is worth distinguishing between templates and constructors. On the designer, you can make almost any site. There are many such services: Wix, Tilda Publishing, uKit, etc. Disadvantages of constructors: slow loading speed, lack of access to the site code, difficulty in setting up and filling with selling content for beginners.

If you have chosen a template site, then after purchase, you will need to install it on a CMS or “engine”, make settings for your needs, remove unnecessary functionality and, if necessary, reprogram.

The choice of a site template is determined by two criteria:

1. Design that meets your needs and preferences.
2. Required functionality. If you are planning to open an online store, then immediately buy a template that will have the following options in functionality: a catalog with product cards, built-in filters for finding products, the ability to pay for orders on the site, etc.

Site structure development

This part of the work of creating a website is performed by an SEO specialist. On average, a task of this kind takes 8-10 days. As a result, you will get a site structure that is convenient for customers, which will be well indexed by search engines (primarily Yandex and Google).

It is very important to pay due attention to the development of the site structure, otherwise you risk getting an Internet resource that is not able to enter the top ten search results. The only way to attract customers via the Internet using such a site is to place paid contextual advertising.

Why might this situation occur:

1. The site structure is initially developed not by an SEO specialist, but by the customer. The developers ask him what pages will be on the site.
2. Based on the received TOR, developers make a prototype, design, add functionality and create web pages.
3. Other performers are already engaged in website promotion, who say that in order for an Internet resource to get into the TOP, it needs to be finalized (insert new pages, select keywords, write new content). As a result, the release of the site is delayed for another few months.

Conclusion: websites with unprofessional structure do not work effectively.

In order to attract free customers, and not pay for contextual advertising, you need to create the semantic structure of the site, focusing on the requirements of search engines (for example, Yandex).

The SEO structure shows how search queries should be distributed across the pages of the site. In fact, this is an instruction for developers on which pages to create, and for copywriters - on what keywords to write content.

Benefits of creating a semantic site structure:

• Clear understanding of the required number of Internet pages and information materials for their filling;
• Attracting the largest possible flow of customers from search engines;
• Minimizing the cost of search promotion;
• Cost optimization for contextual advertising.

Several keywords are selected for one product, which are grouped by meaning. For example, like this:

Thus, in order to attract customers via the Internet and not pay for each visitor to the site, you need to:

1. Compose a semantic core from the maximum number of keywords for which potential buyers can come to the site. To do this, we use the Yandex.Wordstat service and Yandex or Google hints in the search bar.
2. Compile the semantic structure of the site based on the selected keywords, grouped by meaning. Each group of requests has its own page for a specific product or service.
3. Develop user-friendly functionality and attractive design.
4. Populate each page with unique content based on search queries.

Content development

This part of the work on creating an Internet resource is, first of all, the designer. The coder uploads texts to the site. Sometimes you may need the help of a programmer. Depending on the amount of work, tasks of this kind take 8-10 days. As a result, you get a unique value proposition.

There is an opinion that a value proposition (also called USP or offer) is just a beautiful headline. In fact, this is a broader concept that includes not only the name, but also a description of the product or service, a photo of the company's contact person, or even a location map to the office - all this helps to attract the attention of visitors and encourages them to start contacting the company.

As we have already said, without full immersion in the business, it is difficult to create a working USP. Therefore, it is pointless to try to save money and buy ready-made articles on freelance exchanges. Such performers rarely delve into the details of the product or the features of the company's activities, so the quality of the texts will be low.

It is better not to skimp on the wages of professional copywriters, because their materials do not just fill the site, they help attract customers and increase the company's sales on the Internet.

How can you tell if the content is high quality? There are several criteria for a sales text:

• The title describes the main value - the benefit of the client. Orientation goes to a certain segment. The clearer the segment boundaries are, the more effective the value proposition will be, and the greater the number of site visitors will become customers of the company.
• Content is clearly structured and graphically designed. There is a myth that no one reads articles on Internet sites. In fact, mostly boring and uninteresting texts are ignored. Which material in the picture below do you like more - left or right?

• Shows expertise, but is written in simple and understandable language.
• Explains the features, benefits, and advantages of the product. One of the fundamental criteria, but it is the most difficult to apply in practice. It is important not just to describe the properties of the product, but to talk about the benefits of the purchase for the client. For example, a design student may not understand the characteristics of the processor and the number of pixels on the monitor at all, but it is important for her that the image quality and color reproduction are as close to reality as possible, and the graphic editors she needs work without freezes. Therefore, it is necessary not so much to focus on the benefits of the product, but to focus on what it will give the client.
• Without mistakes. Spelling, punctuation and grammatical errors will be like a fly in the ointment, even in the most selling text.
• The text is exactly as much as it should be, depending on the task of the page. Texts cannot be judged by length. After all, an article is a value proposition about your product or service. It cannot be measured in quantitative terms, such as production or sales. The text cannot be too long or, conversely, short. There should be exactly as many thousand characters as it will be interesting for a potential client to read.
• The presence of conversion elements. In order for the site to be selling, the content, in addition to the main text, must contain various elements that encourage visitors to do something: click, leave contact information, download a free offer, etc. Technically, this refers to the functionality of the Internet resource, but in fact it is part of the content.

Remember that you are not selling to any random site visitor, but only to representatives of certain segments. For example, in the Coffee Break company, all customers were divided into three segments already on the second page of the site:

Each category is given its own life situation, indicating the need of the visitor, and then there is a variant of its solution. As a result, one page works to attract customers from three segments at the same time.

In addition to text on Internet resources, other types of content can be used:

• Video- allow you to visually understand the essence of the product or service;
• infographics- helps in an accessible form to convey to the consumer difficult-to-perceive information;
• Feedback forms.

Advertising setup + search promotion in Yandex and Google

This task falls primarily on the shoulders of specialists in SEO and contextual advertising, and they are also assisted by a copywriter. On average, it takes 4-8 days to set up an ad. One-time website optimization takes 10-12 days. As a result, you get an increase in site traffic due to clicks from advertisements, the first applications for the purchase of a product or service, access to the TOP in search results.

There are two main sources of new visitors on the Internet - contextual advertising and organic issuance.

The essence of the work and the difference between these methods that allow you to attract customers via the Internet:

Questions		Search Engine Optimization
How to get transfers?		Fill the Internet resource with high-quality content and reach the top 10 search results.
When will buyers come to the site?	A day later, this time is usually enough to set up contextual advertising.	In order for an Internet resource to get into the search results, it takes from 1 day (for Google) to 2 weeks (for Yandex). It will take an additional 5 months to reach the TOP.
For what queries will the site be shown?		The search engine will index the site by the keywords that fill the content and code.
How to be above competitors?		Key success factors: 1) Relevance (the degree of satisfaction of the requests of potential customers); 2) Download speed; 3) Usability (ease of use); 4) The degree of uniqueness of content and pictures.
What do clicks depend on?	From getting into the needs of a potential client and the ability to attract attention.	Just like with contextual advertising - from the ability to convey value to the consumer. It is enough for the visitor to read the snippet (a hyperlink with a brief description in the search results) to understand whether he will go to the Internet resource or not.
How often and for what do you have to pay?		Once a month to an SEO specialist and as needed to a copywriter for new content.
	Allows you to attract customers via the Internet almost immediately after the launch of an advertising campaign. You have to pay constantly.	An active influx of customers and a steady growth in sales will not be earlier, in 2-4 months, but you will not need to pay for them. The main item of expenditure is the salary of an SEO specialist.

Website improvement based on customer behavior

This work is performed by usability specialists throughout the entire time that the Internet resource will function. He will analyze the usability of the site and set tasks for other performers to eliminate the identified shortcomings.

Now, we can say that the site is ready. But the work on it does not end there. It is necessary to periodically monitor the actions of visitors. To do this, we connect the Yandex.Metrica and Google Analytics services. In Yandex.Metrica, you can see what the visitor did: where he got to the Internet resource, what pages he looked at, where he clicked, whether he entered any data, etc. This forms a clear idea whether the site meets the needs of potential customers. There is a chance that you did not place the accents correctly, so visitors leave without placing an order.

Yandex.Metrica and Google Analytics have the ability to track targeted user actions. To do this, you need to select those indicators that you consider necessary (filling out a form, clicking on a specific link, providing contact information, etc.)

You can choose any goals or actions that reflect the number of orders or customer requests.

If you want online orders to go as soon as possible, place a value proposition about the most profitable goods or services on the first pages of the site and immediately give them contextual advertising.

On multi-page sites, you can make each page look like a landing page. The site will still be in the process of being finalized, and you will already have the first orders.

How to find and attract customers through social networks

Promotion of the company in social networks is an effective way to attract customers through the Internet. It is important to understand that the work of a simple user in a social network and the promotion of a product or service require a different approach and skill level. Perhaps a photo of your baby will easily gain several hundred likes per day, but an advertising post will take much longer.

In order to maximize the possibilities of social networks for company promotion, it is not enough just to advertise goods or services on Instagram, Vkontakte or Facebook. It is necessary to expand organic reach through well-chosen content in order to attract more customers.

Organic reach is the number of free impressions your post has on a social network. You publish a post, subscribers like and share it, their friends see the post in their news feed, visit your page and become potential customers. The advantages of such promotion on the Internet are obvious - you do not need to pay for clicks and new visitors. Clients come to you for free.

In the future, organic reach with good performance can also be improved by paying for its additional promotion. It will cost you less than promoting a group on social networks from scratch.

The most important thing is to constantly keep subscribers engaged with the right content. The level of activity of group members on the page is estimated by the number of likes, reposts and views.

There are many tools and life hacks for attracting and retaining customers on a page on a social network.

Use emoji in your posts

Emoji are images that are used on the internet to convey information instead of text messages. This graphic language first appeared in Japan. Currently, it has become widespread when communicating in all instant messengers and social networks.

Emoji help to better convey the emotions of the interlocutor in the process of electronic correspondence, this explains their popularity in social networks. Using emoji in posts in your company group will make the texts more alive. So you can quickly find a connection with the audience. Emoji help to attract the attention of readers, make the message brighter and more interesting.

Work on your social media profile

Thoughtful design of the company's page in the social network helps to attract more customers. First, choose a suitable avatar or make a banner. It can be a company logo or an image of a product or service. You can also advertise about an upcoming promotion or sale.

Use the "pin post" option and fix the promotional post or post with the most likes on the group wall. So important information will always be in sight of new visitors and subscribers and will not be lost in the feed.

Put the right hashtags

A hashtag is a word or phrase preceded by a # sign. Hashtags on the Internet are used to find content on a specific topic on social networks. The search query will look like this: #wedding, #vegetarian recipes, #fitness, etc.

With the help of hashtags, you can promote groups and communities on social networks and attract new customers. It is important not only to choose the right hashtags, but also not to overdo it with their number in the post. Thus, according to a market research conducted by Bufferapp, messages with one hashtag are more popular on Twitter, and posts with 11 or more hashtags collect the most likes on Instagram. On Facebook, on the contrary, hashtags are not a guarantee of the success of the entry, and it is better not to use them for promotion.

You can use popular hashtags on the eve of some important events and events. For example, if you specialize in sports merchandise, host an active discussion of the World Cup on the Internet and insert relevant hashtags.

play with memes

A meme is a message on the Internet that uses images, videos, animations, captions for pictures, etc. to convey the essence and emotions.

Memes are very popular on social media. The speed at which they spread is simply amazing. The secret of their success is simplicity, relevance and focus on modern culture. Memes gain popularity as quickly as they lose it. Despite this, they can be effectively used to attract new customers through the Internet.

Simply find the most popular memes and use them to promote your products or services. Most new memes can be found on the Internet resources Pikabu and Reddit.

You can also come up with your own memes using the generator. Consider the specifics of your target audience. After all, memes, like local humor, may not be understood by those who are “out of touch”.

Post quotes as images

A graphic image conveys much more information than a text message. It engages the emotional realm of the reader. For greater engagement of subscribers, you can combine an image with text. For example, arrange a well-known quote against the background of a picture that is suitable in meaning.

When choosing quotes, be guided by the interests of your target audience. So you will increase the loyalty of subscribers and be able to attract more customers.

A popular service for self-production of such pictures with quotes is the Pablo Internet resource.

Encourage visitors to tag their friends in the comments

You have probably come across posts on social networks that reminded you of yourself or some relative or acquaintance. For example, writing about the fact that most go on a diet from Monday, very resonates with your habit. Or exactly describes your friend.

Such posts, where subscribers recognize themselves, like and share more. Another life hack on how to attract even more customers to your page is to invite subscribers to tag friends with a similar life situation in the comments.

Three proven approaches to social media promotion:

• Suggest tagging friends with fond memories: "Tag the people who make you happy."
• Let them challenge friends: "Tag a friend whom you challenge for 21 days not to eat sugar and starchy foods."
• Make funny pranks: "Tag the person with the most memorable laugh."

Run contests

You can run contests directly on the company's social network page or use a special service, such as Gleam.

Create quizzes, polls and other interactive content

Interactive content calls subscribers to action. Various quizzes, polls and polls are very popular. They allow you to instantly grab the attention of page visitors. To create interactive content, you can use standard social networking services (for example, creating polls in VK) or specialized Internet resources (for example, Playbuzz).

Entertain visitors with gif animation

Gif animation is a cross between a photo and a video image. The difference between gifs is in their humor and shortness. There are several options for finding the required gif content:

• Download a gif on the Internet or make your own, for example, in the GIPHY service.
• Make a short GIF from the video.
• On Twitter, you can make a GIF using the built-in option for gif animation.
• To upload GIFs to Instagram, use the Boomerang and AZ Screen Recorder applications.

How to attract customers with contextual advertising

Advertising is everywhere. Every second banner has another “super advantageous offer” and a promotion that is valid “only today”. Many people are already tired of such an annoying desire of companies and brands to sell them another new product at an “incredibly favorable price”.

Contextual advertising is one of the tools of Internet marketing. Popular search marketing services such as Google Adwords, Yandex Direct and Begun help you set up contextual advertising. They work on the principle of PCC (Pey Per Click) systems, i.e. involve payment for each click of users on an advertising message.

• Relevance.

The main quality of effective contextual advertising on the Internet is its relevance. If a person is looking for where new Iphones are sold, then the search engine will give him advertisements with discounts for this phone model and give a link to the seller's website.

Such contextual advertising appears at the right time in the right place. As a result, the likelihood that the user will click on the ad and follow the link increases significantly. Unlike other advertising tools, contextual advertising does not work for all Internet users, but for a specific segment. Therefore, it gives a greater number of customers who can be attracted with its help.

• Profitability.

By placing contextual advertising, you do not throw money away, but pay only when the ad works (attracts a client who clicks on the link). This allows you not to inflate the budget for advertising and rationally spend the allocated funds.

• Transparency.

Contextual advertising analytics allows you to understand what users are looking for, what their queries are. For example, if potential customers search for “buy an iphone with a guarantee” in a search engine, then you can easily set up contextual ads by making the right accents. This will increase the click-through rate of the advertising message and increase sales.

Contextual advertising, unlike other types of online advertising, is highly trusted by users. People are not afraid to follow a link in an ad to a site with viruses, so they easily click on contextual links. We can say that contextual advertising has established itself as a reliable and trusted source of information among users on the network.

How to attract customers with email marketing

E-mail marketing is a kind of communication channel between the company and potential and real customers. The stronger this connection will be, and the more pleasant communication will be, the more loyal users will be and the higher sales volumes.

Now the average user is bombarded with a huge amount of information every day. Therefore, most people ignore the constant attempts to sell them something, without even delving into the essence of the commercial offer.

How to draw attention to yourself

The main feature of e-mail marketing is the personalized nature of messages. Addressing the client by name, you reduce the distance between you. Your company no longer seems as distant and alien as it used to be. Then it's up to the small thing - to build respectful friendships, without slipping into familiarity. For example, like this:

"Hello X!

We have an unusual offer for you. Try it and see it in action. We have made every effort to ensure thatThe Z was comfortable and intuitive to use.

A 30% discount will be a nice bonus for you.

Come to our store. We will be very happy to meet you!”

In this example, the communication with the client is warm and lively. A little flattery, lack of arrogance, and the reader no longer perceives your letter as another attempt to sell him something. Although the commercial offer is still voiced, it is not as intrusive as it usually happens in letters that instantly fall into the Spam folder.

How often should emails arrive?

There is no single point of view here. You need to maintain a balance between regularity and unobtrusiveness. If your mailing list overflows the client's mailbox, then with a high probability they will unsubscribe from you or send you to spam forever.

But even random letters that come several times a year will only surprise the user.

There are 4 ways to send emails to customers:

“Hi dear X!

We missed you. You completely forgot about us. We had a lot of interesting things until you read our letters. There are new product models with incredible features that will definitely interest you.

We think you will definitely like it!

Come to our store when you have time. Our novelties will not leave you indifferent. We will be glad to see you. See you soon.

Best regards, companyZ!"

These reactivation emails give you a second chance to win a client. If the subscriber did not immediately pay attention to your products, this does not mean that he is not at all interested in you. Perhaps he is just considering the purchase for a long time. Don't write it off right away.

Provocation in letters

You have to be very careful with provocations. They can negatively affect the image and reputation of the company in the eyes of customers.

Let's look at an example of what the subscribers' reactions to provocations in an electronic mailing list can be.

The webinar.ru Internet resource provides services for organizing webinars. In order to attract new customers from among the old subscribers, the company decided to make a provocative mailing of reactivation letters with the following content:

An error in the system that carried out the mailing added fuel to the fire. Instead of a certain group of subscribers, all users, including regular customers of the company, received letters. Many of them were indignant after reading a letter with such a provocative subject, and actively expressed their dissatisfaction on the social network.

Despite the negative response of many customers, the company's management remained satisfied with the results of the controversial provocation. An accidental mistake brought webinar.ru sales growth and an influx of new customers.

Another example is the cleaning services company Qlean, who decided to remind old customers about themselves and sent out a reactivation mailing with the following message:

Such a dismissive tone caused a wave of indignation among subscribers. Moreover, regular customers who regularly use the company's services also received the newsletter by mistake. An active discussion of this letter on the Internet attracted the attention of many users of social networks. The resulting seemingly unsuccessful provocation helped Qlean win new customers and boost sales.

Thus, despite the active development of social networks, email has not sunk into oblivion. It remains a popular tool for companies to communicate with regular customers on the Internet and allows you to attract new ones. In the context of ever-increasing information flows, you should not litter your customers' mailboxes with boring and uninteresting letters. Find your own approach to build warm, trusting relationships with subscribers, and not just try to sell them something.

Searching for clients via the Internet has recently gained a wide scope. This is not accidental. The global network is a very promising fount of information, and every year its role is only getting stronger. Of course, the search for potential customers using standard and familiar methods has the right to exist, however, they are gradually losing their positions in comparison with Internet commerce.

Calls and mailings have been very effective in attracting customers since before the Internet era. They still remain in leading roles in some companies, but everyone is well aware that it is necessary to look for more advanced ways in order to find and attract new customers.

If a company wants to develop steadily, with increased competition, it is simply necessary to regularly search for potential customers on the Internet. By neglecting this technique, the company runs the risk of missing out on a real opportunity to find “its client”, and more than one. Few would argue that searching for customers through the Internet is an important component of the development of any organization, regardless of its size.

The Internet is characterized by low cost and versatile orientation. As a result, there are ample opportunities for finding and attracting potential customers on the Internet. There is a progressive aspect here. The presence of the most diverse audience contributes to the search for the consumer with maximum efficiency. But this is far from the only plus of the global network. In order to attract new potential consumers through the Internet, significant financial costs are not needed, which are required by standard methods of attracting customers. In addition, the final result can be much more productive than the usual search algorithm.

The most productive ways to find clients online

First of all, the search for a consumer via the Internet should be made with an emphasis on the target audience. Only in this case, the company has a significant chance of finding a client who will really be useful for the company. So, the most effective ways to attract customers:

1. Create your own website or blog on the Internet. The search for clientele immediately goes to a qualitatively new level. In the event that your company sells goods or provides services of a different nature, you simply need a resource for advertising and promotion. It can be done by your own employees, or ordered from professionals. It will be much easier to find clients on the Internet in this way. They will search for you.
2. Representation in social networks. Effective search and attraction of new customers on the Internet by this method is a priori important for any serious organization. Every self-respecting company simply cannot miss such an opportunity. The fact is that social networks are the most important segment of the Internet. Because of this, a great number of people are concentrated in them. Having your own personal page on the Internet is the norm for almost every person. Finding clients this way is even easier.
3. Active use of search engines. This is a slightly abstract, but no less effective way of finding and attracting customers on the Internet, which works on the principle of "knock and it will be opened to you." If you drive your topic into the search engine, the machine will return a lot of interesting results with potential consumers of your services or products. With their proper processing, finding and attracting customers will become much easier.
4. lead generation method. Another new, but gradually gaining momentum, way to attract new consumers. The search is based on the generation of leads, that is, potential customers interested in the services of a particular company. Our company can also find and attract leads for you in a wide variety of areas.

You can find customers among competitors!

It may sound a little crazy to you, but really, finding customers on the Internet can be useful in your competitors' environment as well. Why, you ask, and how to find them? Everything is extremely simple. Each of your competitors in the future can become your own partner, because you are united by common services or products. You work in one market segment and search for potential customers also spend in one direction. For example, you may be able to offer your competitor money in exchange for presenting your services to their own customers.

Probably, there is even no great need to emphasize that it will be possible to find a client in this way via the Internet only if you build not walls, but bridges with competitors. Join new teams, make useful contacts, communicate with people who have achieved great success in online commerce. Only under such conditions do you have real chances to find customers for your company in a fairly short period of time.

When you become well known in your business, customers will constantly contact you, and not stop looking for them. When there is a lot of work, then there will not be much need to try to sell your services.

But what if you are just starting out? Before clients start calling, there may be problems with what to do all day. This is the perfect time to make yourself known.

Don't Focus on Freelance Sites

If you have nothing to do all day, it might be tempting to check out freelance sites like eLance, Guru, or Freelancer. I mean, there's a ton of clients out there offering jobs, right?

In fact, such sites can create a lot of problems for freelancers and should therefore be approached with caution. Hours spent on sites, participating in contests and low (sometimes too much) pay compared to the real value. Much better to spend this time promoting your name.

Glows everywhere and always

The reason clients started finding me was because I seemed to be everywhere they were all the time. I left comments on the blogs they visited. Then I started writing for these blogs. I tweeted helpful articles and tips throughout the day and started my own blog with unique articles.

I am often asked how I manage to be online so much. In fact, I'm often offline after work or on weekends, but I keep tweeting. My Twitter account is connected to Facebook, my website, LinkedIn and some other social networks, so it seems that I am always and everywhere. In this way, the client will remember you, consider you an expert and apply for a job.

Optimize your portfolio

I have many interests and hobbies. When I created the first portfolio site, I put everything I did there: print design, web design, logos, layout, photos and drawings. The funny thing is that I didn't get any work even though I had a lot of talents. Clients could not understand what I was doing. Now I have a simple portfolio with the best projects in one area - layout. And clients can tell exactly what I do.

Write, write, write and write again!

Customers want to know they are being taken care of by the best in the business. If they have to choose between a freelancer they've never heard of and one who's written on several popular blogs and published a book, who do you think they'll consider an expert?

You don't have to write books, but blogging is a fantastic way to get your name out there. Most sites will even pay for articles - which is a great way to make extra money.

Old Fashioned Marketing

Social media won't make you rich or solve all your marketing problems. Sometimes a few good old-fashioned marketing techniques can be the best source of new customers.

• Job Boards - Job search sites in the form of job boards differ from freelancing sites because they only contain a brief description of the company and what they want to do. Such clients are often willing to pay fair money than on freelance sites.
• Cold Emails - The best source of customers in the early days was sending them cold emails. I just Googled the type of client I needed and sent them a pre-prepared offer. I still get orders from this even though I stopped sending emails over a year ago.
• Face-to-face - I know most of us freelancers are hermits, but attending events is a great way to find local clients. Conferences like Barcamp and Podcamp are just fun to attend and networking with other freelancers is invaluable.

Finding customers from RSS feeds

On most social sites you can subscribe to RSS feeds and they can be super helpful for finding new clients.

For example, if you go to Twitter and search for "I'm looking for a freelancer", what messages will be displayed? What other phrases might be useful for finding clients?

You'll see an RSS button for every search you do on Twitter, so it's a good idea to follow them to keep track of potential customers' posts.

In addition, almost all message boards usually have mailing lists. By subscribing to them, you will save valuable time, never miss useful messages and there will be no need to visit different sites every day.

Tell everyone what you do

When you're just starting out, let everyone you know know what you're up to. There is a possibility that someone knows someone who needs your services. So make sure everyone knows what you're up to.

Post information about yourself wherever you can

There are literally thousands of sites that allow you to post your name and link to your site. Not only is this a good SEO link exchange practice, it also brings us back to the idea of ​​glowing everywhere. Here are some ideas:

• CSS Galleries

Good health, dear reader of the site magazine! In this article, we will talk about how to find clients for a novice freelancer, why it is difficult at the beginning of the activity.

How to find clients for a new freelancer

Information must be placed on several resources, then it will be noticed by a significant number of users.

How to achieve positive results when looking for clients

To get a good result from your work, you must:

• Adhere to existing rules in groups, communities, sites. For example, if there is a special topic on the resource for a resume, it must be placed in this topic;
• No need to spam. Your goal is for the information to remain on the resource for a long time, and not be deleted immediately after its publication;
• Texts should be interesting, but short. Advantages over competitors should be indicated;
• In order to make the text look more attractive, add a picture or photo to it, make the text persuasive so that it encourages action;
• When placing text on different resources, do not copy it, it should not be the same. Different texts will appear in the search results, thereby providing additional traffic to your ads.
• Where possible, leave a link indicating where you can view your portfolio. Because you posted a link to a group or public, potential customers will view them. And this gives the following advantages:
• In group statistics, you can see how many clients have viewed your portfolio;
• If they are interested in what you do, they will join the group, you can see their profiles, understand who is interested in your offer;
• By posting new posts in the group, you thereby remind customers of yourself, and they, in turn, offer you orders.

When receiving an order from customers, ask them where they found information about you.

Make a list of sites that most effectively attract customers and think about how to increase your activity on them.

Subscribe to notifications from the forums for answers on the topics you created. This way you won't miss questions from potential customers.

Many companies hire permanent employees.

Finding a suitable vacancy on the site of a potential customer, offer him your services.

And suddenly you will be offered a project, after which the client will want to cooperate with you further.

Freelancer - who is this and what does you learn by clicking on the link.

Let's watch a video on the topic How to find clients for a novice freelancer

How to find clients for a freelancer and where?

Ways to find clients online. How to find a freelance client. Looking for new clients

Conclusion

In this article, we examined the topic How to find clients for a novice freelancer, what needs to be done in order for the search for clients to give a positive result.

I hope the article was helpful. If you have any questions, you can ask them through the comment form below this article.

How to find new clients for a sales manager? This question often arises for both beginners and experienced managers who are mastering a new region or territory.

Potential client portrait

Before you start looking for clients, you need to draw up a portrait of interesting business partners. Assess the most promising industries, identify market leaders by region and country, study the market situation, and identify weaknesses. This preparatory work helps answer the following questions:

• Who are the clients?
• Where to look for clients for a sales manager geographically?
• What is the situation in the industry as a whole?
• What is the client interested in?
• How does he currently solve the problems, the solutions of which are supposed to be proposed?
• Which companies are competing suppliers?

Having collected all the necessary information, you can draw up a portrait of a potential client who needs or may be interested in the product / service that the sales manager introduces to the market.

After the portrait of the client is defined, you can proceed directly to the search for an answer to the question of how to search for clients for a sales manager.

The simplest method for understanding how to approach a sales manager is to review the existing customer base, studying the history of interaction and successful sales, volumes and characteristics of the offer. Based on this data, it is possible to find companies that are similar in industry, volumes and potential purchases, and get in touch with them with an offer based on the successful experience of completed projects. This makes it possible to conclude quick deals and increase the client base.

The second successful and effective way to find new customers is to get recommendations from existing customers with whom relationships have been established and communication has been built.

There are several ways to find clients for a sales manager using recommendations:

Personal meeting. You can ask for recommendations and contacts of potential customers who need or might benefit from the proposed solution at a personal meeting with regular customers. People love to give advice and help, while feeling like experts. With the right approach, this method can be very effective.

Phone call. By asking an existing client for a preliminary call to a potential partner of interest, with a high degree of probability, you can count on a meeting and subsequent sale. The call of the recommender increases the credibility and becomes a good springboard for successful communication.

Visiting exhibitions and thematic events

An effective way to find customers is to visit industry exhibitions and thematic events. How to search for clients for a sales manager at exhibitions and mass events? The goal may be to get to know the company, establish personal contact with employees of the organization of interest, arrange a personal meeting. It is very important to analyze the information received and work out possible "warm" contacts as soon as possible, in hot pursuit. You should write a letter confirming the acquaintance. In the letter, it is worth recalling the place of communication, perhaps quoting the words of the interlocutor, clarifying intentions to continue the acquaintance and emphasizing the possibilities of mutually beneficial cooperation.

Attending themed events is a good opportunity for networking. Acquaintance with the right people, building communication, exchanging opinions is the way to a sale. This is where the ability to make the right impression, be open to dialogue and demonstrate an expert position in the topic that the sales manager represents will come in handy. You should avoid sales "on the forehead", obsession and manifestation of need. Self-esteem, coupled with good communication skills and good product knowledge, is the key to successful commercial communication. It is important to be sincerely interested in the state of affairs of new acquaintances, to identify or form needs, to ask the right questions.

Cold calls

A proven way to find new customers is to cold call companies of interest that fit the description of the client profile.

How to find clients for a sales manager using cold calls? The cold call algorithm might look like this:

• find a decision maker on the issue;
• call;
• clarify information, ask questions, obtain the necessary data;
• sell the opportunity and idea of ​​cooperation;
• make an appointment;
• prepare a preliminary commercial offer based on the data received during the telephone conversation.

Many companies have implemented consistent telephone sales scripts. If the rules of the company allow, then it is necessary to give the calls the right emotional connotation, disposing the interlocutors to communication and partnership.

In work on cold calls, such qualities as punctuality, the ability to hear the interlocutor, and ask questions are important. It is necessary to clearly understand the purpose of the call: acquaintance, appointment of a meeting, sending preliminary information by fax or e-mail.

Cold calling conversions depend on the ability to overcome barriers, deal with customer objections, and speak the language of benefit. Competent speech, a pleasant voice, a pace of communication convenient for the interlocutor will help build a dialogue and find a new client.

Search for clients on the Internet

How to search for clients for a sales manager on the Internet, how effective is it?

Searching for potential customers on the Internet can be done in several ways:

• Active participation in specialized forums with the placement of information about the product / service and demonstration of an expert position.
• Placement of information about the company in social networks.
• Using bulletin boards and thematic aggregators.

Social networks

Using social networks to find customers is by far one of the most effective and reliable ways to find customers on the Internet. Depending on the specifics of the business and the target audience, a social network is selected. Consider the target audience on the example of the Facebook network. The audience is young people (18-24) and the middle age group (24-45+), aimed at establishing business contacts and searching for information for self-development.

This is where you get to meet new clients most of the time. Find people of interest allows advanced search. Facilitates the task of the fact that people indicate the place of work.

Many large companies create official pages where you can get acquainted with the specifics of the company, employees, problems and news. Social networks are a source of information for analysis, finding the right people and establishing communications for further sales in a segment that is interesting for business.

Forums and bulletin boards

Studying and active participation in specialized Internet forums helps to analyze the work of competitors and add really important advantages for customers to your unique commercial offer. As a rule, on such resources, customers and suppliers share industry news, opinions about products and services, and discuss pressing issues. In addition to new acquaintances and necessary contacts, here you can actively promote your company, taking into account feedback from other suppliers, emphasizing the benefits of your offer and product / service.

Bulletin boards in the Internet space are paid and free. They differ in territorial coverage and sectoral direction. By creating a small selling offer with contact details, you can provide passive lead generation without raising additional funds. The sales manager can specify his contact phone number and receive requests directly, ensuring that he fulfills the plan.